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| Area：International | Type：Outdoors | Frequency：54 |
| Address：MBK Center, Bangkok | Format：large screen | Duration：30s |
| Location：MBK Center, Bangkok | Min Qty：1 | Operating Time：6-24o'clock |
| Size：20.48 m × 11.52 m | Min Period：3sun |
Located on the exterior facade of the main entrance of MBK Center and directly connected to the exit of the BTS Skytrain station, it generates a dual attraction effect covering pedestrian flow and visual focus. Each advertisement runs for 30 seconds with a daily rotation frequency of 54 times, enabling high-frequency mandatory audience exposure. Boasting an unparalleled geographic location, the screen delivers unobstructed visibility to pedestrians on the overpass and passing vehicles. The daily pedestrian and vehicle volume easily exceeds one million, precisely targeting local trendsetters, high-net-worth consumers and international tourists.
Facing two-way traffic on the city’s main road and foot traffic from the pedestrian overpass, the site features an open view without building obstructions. Motor vehicle drivers and pedestrians on the overpass can clearly view the screen content. It accommodates two communication scenarios: long-distance visibility for moving traffic and close-range viewing for pedestrians, maintaining stable advertising effectiveness both day and night. Additional peripheral light strips further enhance visual impact after dark.
As Bangkok’s most iconic and highly Instagrammable shopping mall, its exterior LED screen reaches over 80,000 pedestrians and vehicles daily. Situated within Bangkok’s premier tourist hub, it enjoys exceptional exposure advantages. The location lies in the heart of the Siam shopping district in Pathum Wan, adjacent to BTS National Stadium Station within the top-tier Siam tourist precinct, ranking among Bangkok’s most well-known outdoor advertising landmarks favoured by tourists.
The screen features an arched irregular design with a massive display delivering seamless and smooth visuals. It supports the playback of diverse materials including high-definition dynamic videos, creative special effects and brand clips. Boasting an ultra-long viewing distance and round-the-clock brightness, it leaves a strong visual impression whether viewed by motorists from afar or pedestrians up close. It readily inspires social media check-ins and secondary sharing to amplify communication influence.
As the busiest consumption hub for the Chinese community in Bangkok, it attracts a steady daily footfall of over 100,000 visitors, 70% of whom are young consumers aged 18 to 35 with strong purchasing power and active social sharing habits. It creates a high-conversion scenario where "viewing happens upon passing, and impressions linger after viewing". During peak hours, audiences can be repeatedly reached 3 to 5 times. The giant screen easily draws passersby to stop and watch, serving as a natural visual focal point, making it the top choice for brands seeking high exposure and interactive communication.
As a core landmark screen for Bangkok’s external image presentation, it reaches inbound tourists from multiple countries as well as local high-end consumer groups. It offers dual value of cultivating local markets and expanding global influence. It fits diverse scenarios including Southeast Asian market expansion for Chinese brands, international new product launches, cross-border brand image upgrading, overseas cultural and tourism promotion, and celebrity support campaigns. It acts as a premium medium for brands to break into the Southeast Asian market and raise international recognition.
