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- Media Map
| Area：Beijing | Type：Metro | Frequency：0 |
| Address：Xidan | Format：Light box | Duration：0 |
| Location：Northwest Entrance A | Min Qty：1 | Operating Time：0-24o'clock |
| Size：90.00㎡ | Min Period：4week |
The wall to the north of Exit A (Northwest Entrance) of Xidan Station on Line 1-Batong Line sits along the core passenger circulation route for entry and exit. Adjacent to the main concourse passage and transfer hub, it serves as an unavoidable visual focal point for passengers entering, exiting and transferring. The advertisement achieves 100% forced exposure. Passengers stay in this area for an average of 8 to 12 minutes for transfer guidance, information checking and visual engagement, lifting brand recall by 31 percentage points with an average gaze duration of no less than 10 seconds.
This exit forms the sole passage for outbound passengers with no alternative detours, fully capturing outbound passenger flow and cross-line transfer passengers. Passengers move at a moderate pace after exiting the station and face the light box directly at eye level, allowing ample time to read the visuals and delivering higher advertising reception efficiency. The audience mainly consists of urban white-collar workers aged 20–45, trendy young consumers and out-of-town tourists. The station sees steady commuter traffic on workdays and surging foot traffic from surrounding business districts on weekends and holidays, delivering consistent exposure throughout the day.
Subway passages and entrances/exits are mandatory routes for passengers travelling to and from stations. All passengers using Exit A must pass this wall with no way to bypass it. Within the relatively enclosed and well-lit subway environment, passengers are less distracted by other information. The oversized premium light box strongly captures audience attention to create a "cannot-miss" advertising effect. Repeated high-frequency passes effectively deepen passengers’ brand memory, boosting advertising contact duration by more than twice.
Located on the core north wall of the exit passage leading to Northwest Exit A of Line 1, this spot serves as the sole mandatory route for all outbound passengers from this exit and passengers transferring between two lines. There are no alternative detours for passenger diversion, enabling 100% mandatory coverage of passenger flow with stable and precise exposure. The advertising medium consists of a scarce array of high-end luxury light boxes inside the station, arranged in a continuous sequence with neat and elegant layouts, boasting larger display specifications and superior brand texture.
The Northwest Exit where this advertising space is situated provides direct access to key commercial facilities including Xidan Mingzhu Mall and New Generation Mall. The Xidan Business District is surrounded by numerous upscale department stores, making it a premier destination for leisure and shopping with a huge average daily passenger volume. Passengers here are notably young and feature strong purchasing power. This space can accurately capture and reach core urban consumers with high spending capacity, acting as an ideal platform for building premium brand image and enhancing brand reputation.
Leveraging the landmark value of the established trendy Xidan Business District, this medium attracts steady daily commuter traffic and surging passenger flow during holidays. It is suitable for long-term sustained brand image cultivation as well as short-term campaign promotion and holiday-themed publicity. As scarce contiguous high-end light box resources in the Xidan exit passage, it helps brands accurately reach core trendy consumers in the capital and seize the underground traffic gateway of the Xidan Business District.
