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| Area：Hangzhou | Type：Metro | Frequency：0 |
| Address：Wulin Square | Format：Film | Duration：0 |
| Location：U-shaped transfer area from concourse to platform | Min Qty：1 | Operating Time：0-24o'clock |
| Size：171.20㎡ | Min Period：4week |
Located in the core of Hangzhou Wulin Business Circle and adjacent to large commercial complexes including Hangzhou Tower, Intime Department Store and Hangzhou Center, this is an S+ tier landmark metro station with top passenger flow in downtown Hangzhou. The U-shaped wall poster for interchange between the concourse and platform is installed at the downward escalator area leading from the concourse to the platform. As a critical passage for passengers entering/exiting the station and transferring between two metro lines, it serves as a giant creative wall poster medium with striking visual impact inside the metro.
Built upon the naturally enclosed U-shaped space alongside the downward escalator, the medium features three connected walls that form an immersive enclosed visual scene. The oversized images fully wrap the passageway. All passengers heading to platforms for rides or cross-line transfers must pass through this area. During descent, passengers’ eyes naturally align with the advertisement. The gentle moving pace allows sufficient time for information reading, delivering high-intensity compulsory exposure to audiences within a pure communication environment and greatly enhancing brand recognition.
As the highest-value S+ tier station of Hangzhou Metro, it records a stable daily passenger flow of over 150,000. Combined with the increased capacity of Line 3 reaching 22,000 passengers per hour during evening rush hours, it sustains high-density and high-frequency passenger traffic. Thanks to the enclosed and interference-free environment, the average viewing duration of brand information exceeds 8.3 seconds. Such continuous and large-format design enables coherent display of grand visuals and delivers extraordinary visual impact.
Located in the downward escalator passage connecting the station hall to the platform, this area serves as the sole thoroughfare for all inbound passengers and interchange passengers between two lines with no alternative diversion routes, achieving 100% mandatory passenger exposure. Passengers move at a steady pace while descending the escalator and have sufficient dwell time. Their line of sight naturally aligns with the advertisement screens. Unlike fast-moving passages, audiences have ample time to read advertising information, leading to a marked improvement in effective exposure and conversion rates, with consistent and stable passenger flow throughout the day.
The U-shaped zone is an absolute must-pass area for passengers heading down from the station hall to the platform for waiting, as well as for outbound transfers. When passengers stay or walk in this zone, their attention is naturally drawn to the large-format wall posters. Boasting an expansive 270-degree display space, it creates a "mandatory exposure" effect. Brand messages can achieve high-density, uninterrupted repeated exposure, forming a value-added closed loop of "media exposure → spatial guidance → consumption conversion".
As a landmark scarce metro advertising medium in the Wulin Business Circle, wall posters in the U-shaped zone enable integrated creative presentation on an extra-large canvas and support the construction of panoramic brand scenarios. With outstanding atmosphere and visual impact, they easily facilitate immersive communication and organic social sharing. This scarce immersive full-wall brand display space inside the station constitutes premium core media resources for brands to cultivate the core market of downtown Hangzhou and seize traffic in the city center.
