Media Resources

Leveraging the unique scenario advantages of a three-line interchange hub, passengers spend more time moving and staying within the station compared with ordinary stops. They can continuously receive brand information during long-distance travel. Repeated exposure generated by round-trip transfers effectively boosts brand recall and information penetration.

Leveraging the 360° panoramic visibility of the upright pillar and equipped with a high-definition high-brightness backlight system, it delivers clear, delicate images with excellent recognizability. It maintains stable and outstanding display effects all day long, effectively capturing the attention of waiting passengers.

As a key interchange station for Tianjin Metro Line 1 and Line 5, Xiaobailou Station records an average daily passenger flow of over 150,000. The access passageways serve as the mandatory route for passenger entry, exit and transfers, enabling 100% forced exposure of advertisements with no possibility of avoidance.

Integrated composite media combining curved LED and surrounding curved light boxes, which is fundamentally different from traditional single flat advertisements. The curved surrounding structure delivers an ultra-wide viewing angle, enabling passengers to naturally capture screen information no matter which direction they travel from during transfers, entry or exit of the station.

Stairhead light boxes usually feature a large area and striking brightness. In the relatively dim underground spaces of metro systems, this luminous medium can create a strong visual impact and instantly capture passengers' attention. It delivers an excellent visual presentation effect whether for showcasing brand images or details of new products.

The five-consecutive integrated displays connect seamlessly, breaking the display limitations of individual light boxes to form an extra-long continuous visual display strip. It delivers high image integrity and striking visual impact, greatly enhancing the appeal and memorability of advertising content.

Most subway passengers follow fixed commuting routes. Within the enclosed riding environment, passengers will naturally and repeatedly receive advertising information on light boxes while walking through passageways or waiting on platforms.

Communication scenarios boast an inherent advantage of compulsory exposure. The enclosed space of subways creates minimal external distractions. Passengers have ample dwell time while entering/exiting stations and waiting for trains, and frequent repeated commutes enable continuous memory imprinting.