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| Area：Beijing | Type：Metro | Frequency：0 |
| Address：Xizhimen | Format：Film | Duration：0 |
| Location：U-shaped area of platform floor | Min Qty：1 | Operating Time：0-24o'clock |
| Size：85.17㎡ | Min Period：4week |
Located in the U-shaped section of the transfer passage connecting the Platform Level 3 of Line 13 to the Concourse Level 2, the entire wall features seamless film sticking with an extra-large continuous display area. It eliminates the disjointed effect of scattered light boxes and enables long-format creative designs and scenario-based visual construction. The display delivers strong visual impact and memorable highlights when viewed up close. Passengers walk slowly down the escalators and passage with a travel duration generally ranging from 30 seconds to 90 seconds, granting them ample time to fully absorb advertising information, resulting in deeper information reception compared with conventional platform light boxes.
The third above-ground floor is a Spanish-style side platform for alighting passengers. After arriving and exiting trains, passengers all head down to the concourse on the second floor via the escalators, staircases and this U-shaped passage. As the primary and only evacuation route linking the third-floor platform to the second-floor concourse, this U-shaped passage sees highly concentrated passenger flow with no alternative diverging routes. The area forms a naturally enclosed U-shaped visual space where the left, right and end walls connect seamlessly, allowing integrated creative visuals to be extended to build an immersive brand corridor.
The film covering the U-shaped passage creates a continuous, high-impact wall advertising strip roughly 15 to 20 meters long, achieving 100% forced exposure. The average passenger transit time of no less than 15 seconds far exceeds the maximum 5 seconds for regular platform advertisements, lifting the effective viewing rate by 40%. This wrapped display generates powerful visual impact, striking passing passengers instantly to achieve high-frequency and forced brand exposure.
Sufficient travel duration enables in-depth information communication with outstanding effects. Passengers enter the U-shaped area from the platform and walk slowly along the passage towards escalators and staircases to go downstairs. They have to pass through this U-shaped passage with no alternative diversion routes, covering all alighting passengers. Only one-way pedestrian flow exists within the area without cross-interference from reverse inbound passenger flow. Passengers move in a fixed direction, allowing their sight to continuously focus on the wall advertisements.
The U-shaped area film advertisement located on the third-floor platform leading to the second-floor concourse at Xizhimen Station of Beijing Metro, designated as "Xizhimen Brand Zone 2", ranks among the platform-level advertising carriers with the highest conversion efficiency in China’s urban rail transit. Its value lies in accurately capturing crowds during peak transfer hours and achieving low-cost yet high-reach brand penetration, serving as an irreplaceable offline traffic entry in the era of fast-paced consumption.
As a mega transfer hub in Beijing, the station receives massive daily passenger flow consisting of numerous interregional commuters and railway transfer passengers. This film advertisement captures all alighting passengers at Xizhimen Station and connects the key communication node of "alighting from trains → transferring/exiting the station". Concentrated brand exposure is accomplished before passengers disperse. It can be matched with platform light boxes to build a complete brand scenario on the third-floor platform, forming a three-dimensional communication matrix, continuously strengthening brand perception and effectively realizing extensive and high-frequency audience reach.
