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- Media Map
| Area：Beijing | Type：Metro | Frequency：0 |
| Address：Zhichun Road | Format：Light box | Duration：0 |
| Location：Transfer Passage from Line 10 to Line 13 | Min Qty：20 | Operating Time：0-24o'clock |
| Size：254.06㎡ | Min Period：4week |
Located on the walls on both sides of the transfer passage connecting Platform Line 10 and Line 13. The entire passage is narrow and enclosed, with light boxes arranged continuously and linearly along both sides of the corridor. It serves as an unavoidable visual corridor for passengers. Large-format premium light boxes deliver striking visual impact, which together with standard 12-sheet light boxes form a multi-layer media matrix that creates progressive visual effects from near to far. Passengers enjoy ample transfer time, enabling repeated exposure to advertising visuals during movement for remarkable penetration effects.
Zhichun Road Station records a daily passenger flow of over 350,000, with the daily throughput of the transfer passage reaching no less than 180,000. It covers 100% of passengers transferring from Line 10 to Line 13. Multiple consecutive 12-sheet light boxes are arranged horizontally to form a linear advertising corridor spanning approximately 20–25 meters of the passage, delivering all-round compulsory exposure. The combination of premium light boxes and 12-sheet light boxes accurately captures massive transfer passenger flow and enables high-frequency, compulsory brand exposure.
This location is the only light box media spot within Beijing Metro’s core "Universities-Technology" zone that achieves triple advantages: transfer traffic routes, high-knowledge audiences and powerful exposure. The enclosed metro environment allows an average audience viewing duration of 8.3 seconds, lifting advertising conversion efficiency by over 15%. Featuring long contact duration, high exposure frequency and short viewing distance for audiences, this site is ideal for conveying comprehensive advertising information.
Luxury light boxes and 12-sheet light boxes are arranged in a well-organized combination of high and low positions to create dual near and far visual touchpoints. The area sees heavy daily transfer passenger flow. Following the opening of the northern passage, its passenger diversion capacity reaches 40%, guaranteeing 100% mandatory exposure of advertising content to transferring passengers. Large-size, high-brightness and continuous images build a "visual enclosure", delivering an immersive advertising experience within the narrow passage and lifting brand recognition retention rate by over 30%.
Passengers are in a state of movement yet focused attention inside the transfer passage, free from distractions of scrolling mobile phones. The exposure duration of advertising images is remarkably longer compared with waiting on platforms or riding inside train carriages, forming a closed loop of "passive viewing – active memorization". Light boxes are neatly arranged linearly on both sides of the passage. Among them, luxury light boxes feature large-format and high-quality displays, focusing on building brand image from a long distance, while 12-sheet light boxes represent one of the highest-conversion formats for subway advertisements.
Oversized luxury light boxes deliver powerful long-distance visual impact, capturing passengers’ attention right at the passage entrance. Pedestrians in the passage are mainly one-way transferring passengers with clear movement trajectories. Passenger volume surges during morning and evening rush hours and remains steady in off-peak periods. The long, enclosed passage reduces external distractions. As passengers move forward, their line of sight stretches along the passage walls, and light boxes come into view one after another, creating an uninterrupted brand exposure chain.
