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- Media Map
| Area：International | Type：Outdoors | Frequency：108 |
| Address：SO Bangkok | Format：large screen | Duration：30s |
| Location：SO Bangkok | Min Qty：1 | Operating Time：6-24o'clock |
| Size：1000㎡ | Min Period：3sun |
Installed on the facade of SO BANGKOK boutique hotel along Rama IV Road, a key traffic artery in Bangkok, the media adopts a matched dual-screen layout with upper and lower sections. The upper part features an ultra-tall vertical giant LED screen, paired with a horizontal high-definition LED screen below. The linked dual screens create a three-dimensional display scene with outstanding recognizability on the city skyline, serving as a landmark outdoor advertising medium along Rama IV Road.
The vertical and horizontal LED screens form an L-shaped visual matrix at the prime intersection of Rama IV Road and Witthayu Road, enabling unobstructed 360° coverage. It eliminates the visual blind spots of traditional single-sided advertisements, capturing the attention of passing vehicles, pedestrians and BTS passengers. Seamlessly connected to Bangkok’s core commercial thoroughfare, it acts as a dynamic visual highlight on the urban skyline, naturally drawing attention and strengthening brand perception that "presence equates to authority".
Consisting of a towering vertical giant screen on the upper level and a horizontal high-definition screen on the lower level, the displays adopt high-definition full-color LED technology to deliver delicate image quality and high color saturation, achieving exceptional presentation of dynamic videos and creative special effects both day and night. The location boasts open and unobstructed views with no shelter from high-rise buildings or vegetation. It covers distant vehicular traffic and nearby pedestrian flows with an ultra-long viewing range, maintaining stable screen illumination around the clock for complete and continuous exposure.
This LED screen spans over 960 square meters, qualifying it as an extra-large giant screen media. The tilt angle of the screen has been carefully calculated to deliver the optimal viewing angle at Bangkok’s busiest crossroads. This spectacular, dead-angle-free screen design delivers highly three-dimensional and stunning visual impacts, effortlessly capturing public attention and precisely reaching massive commuter crowds and high-net-worth business audiences.
As premium outdoor media in central Bangkok, the SO BANGKOK screen features inherent landmark value. During peak hours, it achieves intensive audience exposure of 3 to 5 times, creating a high-penetration effect where audiences see the content as they pass by and retain the impression immediately. It displays brilliant, striking visuals both day and night, easily drawing the attention of pedestrians and vehicles, and standing out as the most eye-catching visual highlight on the street.
Leveraging the facade of a high-rise building, the screen faces the core view of the crossroads with unobstructed 360-degree coverage of passing vehicles and pedestrians. Advertisements can be clearly viewed from both near and far distances. Whether in daytime urban commuting scenarios or nighttime neon city scenes, the screen occupies the prime visual position, with particularly prominent communication effects after dark. It boasts natural appeal as an internet-famous photo spot, encouraging audiences to take photos and share content voluntarily, thus enabling secondary diffusion from offline exposure to online social traffic.
