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| Area：Guangzhou | Type：high-speed railway | Frequency：0 |
| Address：No.1 Dongzhan Road, Linhe Subdistrict, Tianhe District | Format：Light box | Duration：0 |
| Location：Subway Entrances and Exits in the Exit Passage | Min Qty：1 | Operating Time：0-24o'clock |
| Size：3.51×3.63 | Min Period：month |
The main exit passage of Guangzhou East Railway Station and the throat node of the interchange entrances/exits for Metro Lines 1 and 3 serve as the sole mandatory traffic route for railway passengers transferring to the metro or exiting the station for Tianhe CBD. It connects all outbound passenger flows of the Guangzhou-Shenzhen Intercity Railway, Guangzhou-Kowloon Through Train and long-distance EMUs, achieving full two-way coverage of railway passenger flow and metro commuter flow. Located within the core transportation hub of Tianhe, this spot sits right next to the Orient Treasure Shopping Mall and Linhe office building cluster, with a daily comprehensive passenger flow exceeding 110,000 people, covering three core customer groups: cross-city business travelers between Guangzhou and Shenzhen, local office commuters, and out-of-town business and tourist visitors.
After exiting the station, passengers carrying luggage move slowly through the long, enclosed passage, which reduces their walking speed. They naturally pause for 3 to 8 seconds when passing the light boxes, allowing ample time to view the advertisements. Meanwhile, the metro entrances/exits act as passenger flow buffer zones. People transferring, waiting or finding their way will repeatedly view the advertisements, resulting in high repeat exposure frequency. Every single exiting passenger must pass through this area with zero missed traffic. Unlike scattered sets of light boxes along separate passages, this location precisely captures the first exposure window for arriving passengers.
There is only one standalone giant light box at the metro interchange of the East Railway Station. This full-height floor-to-ceiling light box occupies an entire wall of the passage, delivering full horizontal and vertical visual coverage with its large-format display that generates powerful visual impact. The exit passage is free from noisy outdoor light and cluttered competing billboards; uniform lighting focuses all attention on the advertising visuals. As a scarce advertising resource, placement here enables exclusive brand occupancy and prevents concurrent exposure with competitors in the same industry.
This light box is installed in the South Station Hall connecting passage leading to Metro Line 3 after exiting the railway station, adjacent to major transfer exits including Gate G and Gate I. After passengers finish exiting the railway station and passing security inspection, they walk straight along the wall for approximately 50 meters to reach the metro entry turnstiles with no detours along the way. Light boxes are continuously arranged on both side walls of the passage to form a floor-to-ceiling visual closed loop, serving as an integrated part of the transfer circulation together with metro directional signs.
Positioned precisely at the core passenger flow node, the light box catches passengers during their short waiting periods for trains or station entry and exit, delivering prime brand exposure opportunities. As there is only one such advertising unit available, it boasts extreme scarcity and a "bottleneck mandatory focus" feature, guaranteeing every passing passenger a minimum of 3 to 5 seconds of effective viewing time. This efficiently captures travelers’ attention and elevates the brand’s influence across the city.
Leveraging the advantages of the Guangzhou East Station-Guangzhou-Shenzhen Intercity Railway line, a steady daily commuter flow travels between Shenzhen and Dongguan. This single advertising unit simultaneously covers local Guangzhou residents and cross-city business travelers from Shenzhen. The oversized floor-standing light box is a scarce premium advertising asset with limited spot availability; booking it secures long-term access to the hub’s prime passenger traffic entrance. The integrated large-format light box delivers striking visual impact, and its high-end, grand display specifications are ideal for brand image upgrading campaigns.
