- Photos
- Specs
- Advantages
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- Media Map
| Area：Xuchang | Type：Outdoors | Frequency：120 |
| Address：No. 277 Qiyi Road, Weidu District | Format：led | Duration：15s |
| Location：Pangdonglai Times Square | Min Qty：1 | Operating Time：17-22o'clock |
| Size：32m(W)*6.4m(H) | Min Period：month |
The facade LED screen of Fatongdong Times Square faces the major east-west traffic artery of the city. Adjacent to the prime cultural and tourism belt of the old town encompassing Caowei Ancient City, Chunqiu Square and the railway station, it is a rare giant street-side outdoor LED screen in the mature downtown business district. There are no competing large screens of the same specifications along the route to divert viewers' attention. Custom-integrated into the building facade, the screen sits at an ideal eye-level viewing height with no obstructions such as street trees, road signs or other buildings. It delivers unobstructed one-way visibility covering all passing vehicles, bus passengers and pedestrians strolling in the square.
This section of the main road sees extremely heavy flows of private and public transport. Meanwhile, Fatongdong enjoys immense popularity across online platforms, drawing massive crowds both on regular days and holidays, which delivers exceptionally high exposure for advertisements. Its design style perfectly matches the overall architecture and decorations of Times Square. It not only embodies high technology and a modern aesthetic, but also elevates the premium commercial appeal of the entire venue.
Boasting a prime location, oversized screen and high audience retention rate, it ranks among the most effective outdoor digital media in Weidu District, Xuchang. It serves as a core media hub enabling enterprises to achieve precise audience reach and cost-effective exposure, laying a foundation for large-scale, high-frequency brand visibility. With outstanding visual penetration, it captures the audience’s attention well in advance and delivers striking visual impacts to realize comprehensive multi-directional brand exposure.
The screen is installed at the prime eye-level height on the building facade, boasting an unobstructed panoramic view with no competing large screens of the same grade to divert audience attention. It fully captures two-way traffic on the main road, bus passengers and dense crowds in the plaza. Leveraging waiting times at traffic lights and slow-moving traffic around the commercial district, it delivers prolonged, high-frequency forced visual exposure, achieving powerful penetration to reach core urban residents, surrounding established communities, government staff and office workers across the city.
Its broadcast window is set for the peak evening traffic hours from 18:00 to 22:00. Located at an iconic visual spot within a popular internet-famous commercial district, it is frequently photographed by tourists and store visitors for sharing on Douyin, Xiaohongshu and WeChat Moments. It easily draws passersby to stop, watch and take photos for social media sharing, enabling "offline intensive exposure plus free online viral dissemination". This effectively extends the publicity cycle, expands the coverage radius, and helps brands achieve city-wide placement with regional-wide outreach.
This landmark outdoor media resource is rare in Xuchang’s old town, combining urban credibility, steady high-spending foot traffic and viral social media appeal. It suits all types of advertising placements, including government and corporate public welfare campaigns, urban cultural tourism promotion, finance, home decoration and local lifestyle services. Backed by the nationwide reputation of Pangdonglai and core foot traffic in the old city, it delivers dual benefits: long-term brand cultivation and explosive short-term campaign performance. It serves as a premium outdoor communication channel for deep cultivation of the local Xuchang market and outreach across central Henan.
