- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Xuchang | Type：Outdoors | Frequency：120 |
| Address：Intersection of Jian'an Avenue and Balong Road, Weidu District | Format：led | Duration：15s |
| Location：Crossroads of Pandonglai Angel City | Min Qty：1 | Operating Time：18-22o'clock |
| Size：21.7×12 | Min Period：month |
Located at the crossroads of Jian'an Avenue and Balong Road in Dongcheng District, directly facing the main entrance of Fat Donglai Angel City, this is the only outdoor LED screen at the urban main road intersection in front of the mall, guarding the key gateway of the eastern urban area. Jian'an Avenue connects Xuchang High-speed Railway Station and Xuchang Railway Station, the two major transportation hubs, while Balong Road covers high-end residential compounds, government office buildings and cultural & educational clusters in the eastern district. As a six-lane arterial road in both directions, it captures full visual exposure of vehicles and pedestrians from all four directions with no visual obstructions.
The Zhengzhou-Xuchang Intercity Railway Line brings tourists from Zhengzhou, Luoyang, Luohe and other cities across the province, who converge here by self-driving cars and public transit for visits. The mall's daily passenger flow peaks at over 140,000 people during holidays, with non-stop vehicle traffic at the intersection all day long. Its core target audience consists of young and middle-aged consumers aged 25 to 44, accounting for 70% of total visitors, among which female customers make up 54% — this group features strong consumption power and active social sharing behavior. Pedestrians and vehicles flow constantly throughout the day: morning rush-hour commuters, midday shoppers, evening rush-hour returnees and night-time leisure visitors, endowing the screen with inherent sustained and stable traffic advantages.
This large outdoor LED screen is the sole one at the street-side crossroads of the entire Angel City business circle, with a visible range of 5 to 200 meters and no competing large screens to divert audience attention. Drivers spend ample time waiting for traffic lights on the four lanes, creating mandatory visual dwell time. It delivers 360-degree all-round exposure covering right-turning vehicles, pedestrians on sidewalks and people waiting for parking spots. Its forced in-depth audience reach far outperforms single-sided wall-mounted screens, greatly boosting the coverage and reach efficiency of information dissemination.
Opposite of Fat East Angel City lies a section of road with heavy pedestrian and vehicle traffic. This area gathers concentrated audiences, most of whom belong to high-income groups. The advertising spot boasts strong radiation capacity and wide coverage, making it a rare premium advertising location with stunning display effects. Fat East Angel City is hailed as the "top-tier benchmark" in the supermarket industry. Its customers are mostly middle-to-high-income earners with steady financial strength and a pursuit of high-end quality of life, making this spot ideal for brands and merchants to launch promotional campaigns. It features a large audience base, high crowd mobility and extensive communication reach.
The large screen adopts outdoor high-definition waterproof full-color LED hardware with high brightness, high refresh rate and excellent color reproduction. It adapts to viewing needs across all scenarios, including strong sunlight in daytime and dim light at night. It offers a wide visible range and clear visual presentation. Its playback hours fully cover the business hours of Angel City and the city’s nighttime consumption periods, consistently capturing daytime shopping crowds, morning and evening commuter vehicles, as well as nighttime sightseeing visitors, delivering stable brand exposure around the clock.
Backed by two major advantages—the top-tier commercial district of Fat East Angel City and a crossroads transportation hub—this location delivers dual values of consistent offline exposure and spontaneous viral sharing among internet celebrities. Unlike indoor mall screens that only reach store visitors, the outdoor LED screen at the crossroads covers passing vehicles from all over the city and out-of-town tourists, breaking the physical boundaries of the mall to achieve brand exposure across the entire city and province. It suits all types of promotions, including brand image building, urban cultural tourism promotion and customer acquisition for local businesses, standing as an irreplaceable core outdoor advertising spot in the eastern district.
