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| Area：Guangzhou | Type：high-speed railway | Frequency：0 |
| Address：No.1 Dongzhan Road, Linhe Subdistrict, Tianhe District | Format：Light box | Duration：0 |
| Location：West Side of Guangzhou-Shenzhen Station Access Passage | Min Qty：6 | Operating Time：0-24o'clock |
| Size：3.62×1.46 | Min Period：month |
Located on the west side of the dedicated access passage for the Guangzhou-Shenzhen Line at Guangzhou East Railway Station, right next to the entrance of the waiting area after security check, this spot sits on a prime traffic route that all passengers must pass through. It covers over 80,000 inbound passengers of the Guangzhou-Shenzhen Line on a daily average, with the average passenger dwell time exceeding 15 minutes, enabling mandatory, high-frequency and low-disturbance brand exposure. This set of light boxes reaches every passenger entering the station via this passage, including business travelers, tourists and people visiting relatives.
Passenger flow through the Guangzhou-Shenzhen Line passage is highly concentrated during morning rush hours (7:00–9:00) and evening rush hours (17:00–20:00). The entire inbound passage for the Guangzhou-Shenzhen Line is an independent enclosed corridor free of miscellaneous competing advertisements. The six connected light boxes on the west side feature unified visual imagery to create a fully immersive brand zone. The continuous long-strip visuals deliver striking visual impact, directly showcasing the brand’s scale and strength and greatly elevating its premium positioning.
This passage is the first section travelers walk into after clearing security to reach the Guangzhou-Shenzhen waiting area, serving as the primary centralized advertising touchpoint on intercity trips to establish initial brand awareness. Brand messages are delivered when passengers are relaxed and unreceptive to advertising resistance, resulting in far higher ad acceptance than conventional outdoor billboards on main roads. The long, narrow enclosed corridor requires a 2 to 4-minute walking transit time for passengers; repeated brand exposure across multiple consecutive light boxes during this journey engraves brand information deep into audiences’ memories.
The advertising environment inside the station access passages is relatively independent with unified and neat media formats, which can effectively reduce external visual distractions. This layout delivers an extremely strong visual impact, helping brands create exclusive brand zones to deepen passengers' impressions of advertising messages and boost brand communication efficiency, while generating striking visual effects and fostering a distinctive atmosphere of a "brand exclusive zone".
A full set of connected light boxes can display integrated complete brand visuals to build a dedicated brand corridor. The matrix arrangement creates powerful visual impact. As fully enclosed, narrow and long pedestrian spaces, these passages are free of outdoor vehicle traffic and cluttered miscellaneous advertisements, boasting a clean and premium environment. Passengers walk slowly throughout the passage and can view the entire series of connected light boxes sequentially and in full, enabling immersive advertising exposure with an ultra-long viewing duration, zero avoidance behavior and high memorability, which stands out distinctly from the fleeting exposure of scattered advertising spots in station lobbies.
Securing exclusive long-term rights to scarce hub advertising spots allows brands to benefit from resource value retention and passenger flow premium, continuously empowering the brand with high-end scenarios and accumulating long-term intangible assets within the Greater Bay Area. It features five core advantages: exclusive monopoly over key thoroughfares, highly accurate business and tourist passenger flow, immersive corridor visual experience, online viral communication potential, and long-term stable operation and maintenance. Suited for long-term market cultivation and high-end brand image upgrading strategies in the Bay Area, it serves as a high-quality outdoor media investment vehicle for intercity transportation hubs in the Greater Bay Area that delivers both immediate short-term results and long-term value appreciation.
