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- Specs
- Advantages
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- Media Map
| Area：Guangzhou | Type：high-speed railway | Frequency：0 |
| Address：No.1 Dongzhan Road, Linhe Subdistrict, Tianhe District | Format：Light box | Duration：0 |
| Location：East side of the long-distance exit passage of Guangzhou East Railway Station | Min Qty：8 | Operating Time：0-24o'clock |
| Size：3.62m×1.46m | Min Period：month |
The advertising environment inside the passage is relatively independent, with unified media formats and neat arrangements that effectively avoid external visual distractions. Long-distance travelers spend a relatively long time at the station and have plenty of spare time to notice surrounding information while passing through the passage, which creates ample exposure opportunities for brands. The series of connected light box sets deliver a powerful visual impact, helping to build an exclusive brand zone and embed brand messages deep into travelers’ minds.
After alighting from long-distance transport, passengers can only use this passage to access Metro Lines 1 and 3, ground buses, and taxi and ride-hailing pick-up zones. This long-distance exit passage is an exclusive, narrow and enclosed corridor free of distracting elements such as shops, electronic screens and signage. A full set of 8 light boxes are lined up along the east wall, covering 100% of all arriving long-distance passengers with no diverging walkways. Travelers move slowly with luggage within the long, confined passage, with an average viewing dwell time of 4 to 8 seconds, enabling complete absorption of advertising information.
This media asset takes the form of a light box set officially named "Long-Distance Exit Passage - East Wall Light Box Set", consisting of 8 individual light boxes. Multiple light boxes are arranged in orderly rows on both sides of the passage, boasting consistent, tidy formats and striking visual effects. This communication environment that commands involuntary attention drastically improves the delivery efficiency and penetration depth of brand messages, featuring high-definition, eye-catching visuals with uniform color rendering.
The long-distance exit passage is an independent, enclosed and narrow underground space with a clean and uncluttered environment free from distractions such as store promotions and cluttered miscellaneous advertisements. It enables exclusive capture of the audience’s attention, delivering a far higher effective reach rate than noisy, advertisement-dense areas inside the station. Compared with the fleeting, rushed foot traffic at entrances and waiting halls, exiting passengers move at a relaxed pace with ample viewing time, allowing brand messages to sink in more deeply and be better remembered, thus delivering round-the-clock uninterrupted brand value.
The covered audience mainly consists of core middle-aged and young groups including out-of-town business travelers, intercity returnees, cross-city tourists, and business visitors coming to Guangzhou. Static light boxes deliver stable long-term displays without carousel switching or exposure gaps, continuously projecting brand images all year round. They can quickly forge the first brand impression of the city upon exit while tapping into hub passenger flow over the long term to build brand recognition, making them benchmark outdoor media assets with high conversion rates and cost-effectiveness in the long-distance exit zone of Guangzhou East Railway Station.
This location serves as the pivotal communication gateway for long-distance passenger flow at Guangzhou East Railway Station. A complete set of consecutive light boxes forms a large-scale visual matrix. Leveraging three core strengths — massive intercity passenger flow at the Tianhe transport hub, an enclosed low-disturbance passage environment, and a mandatory travel route — it delivers three-fold communication value: high exposure, extended reading time, and precise coverage of business and tourist crowds. It represents a cost-effective integrated media resource for the long-distance exit zone of high-speed railway stations.
