Media Resources

When passengers smoothly pass through security, they naturally merge into the east and west corridors, heading towards their respective boarding gates. The corridor environment is relatively quiet, and the walking pace of passengers slows down. Their attention naturally turns to the spacious and bright lightbox media on both sides, ensuring the efficient delivery of brand information.

The airport light boxes arranged in this area often occupy the golden angle of passengers' horizontal or upward view. Whether it is the huge wall light boxes or the exquisitely designed light box images, they become a visual focal point for passing the time.

Light boxes are usually wrapped around the large load-bearing or structural columns at the exits of the baggage hall, using the three-dimensional shape of the columns and their throat position to provide a final brand interception and impression reinforcement for travelers about to complete the baggage claim process.

Installed at the entrance of the baggage hall, the archway of a passage, or at both ends of a connecting corridor, it resembles a brand gate. When travelers pass through this gate, they officially enter or leave the baggage waiting area. The media format takes advantage of the natural focus of the architectural structure to perfectly integrate advertising with the spatial circulation.

The corridor is the necessary path for passengers to take after finishing their flight and collecting their luggage, leading them to the crowd of people picking them up or to ground transportation. Landing light boxes, with their independent standing form, moderate height, and flexible layout, have become the most conspicuous visual landmarks along this dynamic route.

A light box refers to a standalone, pillar-type, multi-faceted large luminous advertising device, usually standing in the central passage between baggage carousels or in the middle of waiting areas, resembling a modern art sculpture and serving as the absolute focal point of passengers' attention when retrieving their luggage.

A scrolling lightbox is a classic media format that combines the high-definition image quality of traditional lightboxes with dynamic switching functionality. It is usually installed on the side walls of airport boarding corridors, on the sides of pillars, or near the passageways by boarding gates, and uses a mechanical device to automatically cycle through images between advertisements.

Located after domestic security checks and on the way into the boarding hall, this is a place everyone must pass through. It is the most crowded area with the widest view. Contracting the pillars here means that the brand becomes the first impression of travelers after entering the boarding area, and the long gaze duration achieves deep immersive exposure.