Media Resources

Located in the lobby inside the domestic departure entrance, it is the first indoor communication venue for passengers after they enter the terminal from the drop-off viaduct. All domestic departing passengers will arrive directly at the identity verification turnstiles and security screening queue area upon entering the station through the door, and be continuously exposed to the wall-mounted media throughout their waiting time for security checks.

The media is located along the core traffic route of the elevated drop-off roadway for domestic departures at the airport, serving as the first communication touchpoint for passengers arriving at the airport and entering the terminal building. All vehicles dropping off passengers for domestic flights slow down and pull over to let passengers alight here, with no alternative access routes, resulting in highly concentrated passenger flow.

All self-driving car owners have only a fixed mandatory route to enter and exit the parking garage. Advertising coverage covers core nodes including entrances, exits, main ramps and elevator lobbies. With no detours and no missed vehicle owners, 100% mandatory exposure to advertisements is achieved, boosting ad memory retention rate by over 30%.