Media Resources

Stairhead light boxes usually feature a large area and striking brightness. In the relatively dim underground spaces of metro systems, this luminous medium can create a strong visual impact and instantly capture passengers' attention. It delivers an excellent visual presentation effect whether for showcasing brand images or details of new products.

The five-consecutive integrated displays connect seamlessly, breaking the display limitations of individual light boxes to form an extra-long continuous visual display strip. It delivers high image integrity and striking visual impact, greatly enhancing the appeal and memorability of advertising content.

Most subway passengers follow fixed commuting routes. Within the enclosed riding environment, passengers will naturally and repeatedly receive advertising information on light boxes while walking through passageways or waiting on platforms.

Communication scenarios boast an inherent advantage of compulsory exposure. The enclosed space of subways creates minimal external distractions. Passengers have ample dwell time while entering/exiting stations and waiting for trains, and frequent repeated commutes enable continuous memory imprinting.

The prime media space on the side of the basic platform floor is the first advertising medium visitors see when arriving in the city and the last one they catch sight of before leaving. It fully covers all departing and arriving passengers with an extremely high audience coverage rate. Its huge screen displays every intricate detail and delivers a stunning visual impact, cementing a brand image of "premium stature and top-tier quality" deep in people’s minds.

The media can simultaneously reach people waiting on the platform and passengers transferring at the station, covering both arrivals and departures without any blind spots. Passengers typically wait for 2–6 minutes, during which they can repeatedly see brand messages up close, making the retention of these messages far higher than that of quick-hit media in passageways.

The media occupies the only main vertical transfer route on the platform, covering passenger flow in both directions—departures and arrivals—ensuring that all passengers riding or transferring are 100% reached, with no blind spots on the platform at any time.

This media gives travelers the first and last glance upon arriving in Hangzhou by high-speed rail. With strong, layered exposure and a powerful visual impact, it ensures 100% coverage of departing, arriving, and passing travelers. The media can boost and enhance advertising influence, making it an excellent vehicle for building brand image.