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| Area：Shanghai | Type：high-speed railway | Frequency：0 |
| Address：No. 303 Moling Road, Jing'an District | Format：Light box | Duration：0 |
| Location：East Exit Passage | Min Qty：6 | Operating Time：0-24o'clock |
| Size：4.81*2.81 | Min Period：月 |
Located at the lintel above the east exit corridor of Shanghai Railway Station, this spot serves as the first sight that greets passengers upon exiting the station. Boasting massive foot traffic, it enables rapid dissemination of brand information and delivers exceptional exposure and audience attention. Thanks to this exclusive geographic advantage, the installation becomes the visual focal point for travelers leaving the station, powerfully embedding brand messaging at the pivotal moment before they embark on new journeys.
The east exit corridor is a one-way enclosed passage free of competing large LED screens and giant wall media that would divert viewers’ eyes. The high-mounted lintel signage occupies the primary visual layer of the corridor, forming an exclusive visual zone by nature. Light boxes are evenly arranged lengthwise along the entire corridor, covering the full stretch from the platform stair entrances all the way to the exit. Passengers receive continuous brand exposure from the moment they alight from trains until they step out of the station, deepening brand impressions layer by layer, unlike scattered single-point advertisements.
When exiting, passengers carry luggage and search for exits, with their natural upward line of sight falling at a height of 1.5–1.8 meters, creating mandatory visual fixation. The light boxes sit at the golden viewing angle for unplanned glances, lifting ad recall rates by 40% compared to wall-mounted light boxes. With a walking duration of 3–8 minutes through the corridor, travelers maintain close, prolonged contact with the light box visuals, making this an unrivaled dedicated visual space.
The East Exit Corridor is a one-way passage exclusively for passengers arriving by train. All passengers exiting from the east side cannot avoid the advertisements at any point during their journey. Passengers spend 3 to 8 minutes walking out of the station after alighting from trains, viewing the high-header light boxes at eye level up close. They are continuously exposed to advertising visuals as they move forward with no option to avoid them, resulting in a far higher exposure completion rate than open-air media in the plaza. This location separately captures eastbound passenger flow without competing with west exit media, precisely targeting the steady stream of arriving passengers on the east side.
The high-header light boxes serve as the primary visual medium in the corridor. No other advertisements distract audiences along the entire route, granting exclusive access to all communication resources across the exit passage for pure and efficient brand messaging. As the only continuous visual medium covering the full journey of "platform → station exit → interchange for Metro Lines 3/4 → station departure", it forms a three-dimensional information matrix together with ground signage, side-wall light boxes and escalator entrance markers. This setup enables brand messages to reach audiences 3 to 5 times repeatedly within 30 seconds, greatly deepening brand recognition.
Six standard light boxes are evenly arranged vertically along the corridor. Advertisers can place ads on individual boxes for lightweight budget plans. Repeated exposure throughout the walk gradually reinforces brand awareness, supporting both short-term campaign launches and long-term brand image cultivation to meet diverse marketing needs. This media delivers complete, lossless audience reach and acts as a scarce mandatory fixed advertising touchpoint inside the station, serving as a prime communication window to shape audiences’ first impression of Shanghai upon arrival.
