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- Media Map
| Area：Shenzhen | Type：high-speed railway | Frequency：0 |
| Address：No. 28 Zhiyuan Middle Road, Minzhi Subdistrict, Longhua District | Format：Light box | Duration：0 |
| Location：Platform Floor | Min Qty：9 | Operating Time：0-24o'clock |
| Size：2.95*1.49 | Min Period：month |
Arranged parallel to the full length of the tracks on both sides of the column areas and in front of stair and escalator entrances/exits on each platform floor of Shenzhen North Railway Station, these core media assets serve passenger flows for both boarding and alighting. Integrating platform wayfinding functions, the ad spots target two key groups simultaneously: departing passengers who descend from ticket gates and queue for trains, and arriving passengers who alight to transfer upon train arrival. They also fall directly within the sightlines of passengers inside carriages, enabling two-way exposure throughout the entire boarding and alighting journey without divided pedestrian routes, fully covering all moving crowds on the platforms.
The light boxes run parallel to the tracks. When trains stop, passengers across entire carriages face the advertisements directly, delivering dual exposure to both in-train riders and platform pedestrians. Passengers spend an average of 5 to 8 minutes on platforms, with no fixed visual focal points before boarding and after alighting, making the light boxes the sole visual anchor. Rows of 6 to 9 connected light boxes form an "advertising corridor", boosting repeated brand exposure and deepening audience recognition, with ad memory retention rates over 35% higher than those of light boxes in waiting halls.
Platform audiences represent one of the highest-value core passenger groups at Shenzhen North Railway Station. Business travelers account for more than 40% of visitors, including high-end commuting white-collar workers in the Greater Bay Area, quality cross-city family travelers, high-spending visitors traveling to see relatives, and passengers traveling between the Chinese mainland and Hong Kong and Macao. Over 60% of the audience are highly educated, high-income individuals with decision-making power for large purchases. The light boxes easily become popular photo spots for passengers to share online, expanding promotional reach and creating an immersive communication environment that runs through every stage of the travel experience.
Relying on this massive passenger flow base, it achieves 100% coverage of people entering the station, passengers arriving at platforms and travelers passing through stops. Such light boxes are usually deployed in connected sets to form a large-scale communication matrix. This all-round and seamless coverage not only showcases brand image, but also enables in-depth penetration of advertising information during passengers' waiting time, significantly boosting brand exposure and brand recall.
As one of the rare platform media inside stations with two-way full coverage that integrates functionality and commercial value, it can form a three-dimensional communication matrix covering the entire travel chain together with media in entrance halls, security checkpoints and exit passages. It fills the gap of long-term immersive communication on platform floors. With little interference from competing advertisements and a pure communication environment, it boasts strong investment attraction competitiveness and an extremely low vacancy rate, making it a high-quality core spot among transportation hub media featuring stable exposure, high conversion rate and low risks.
The biggest core investment advantage of this light box lies in its dual attributes of essential wayfinding and commercial communication, rendering it a scarce functionally empowered medium within the station. Passengers will voluntarily check the wayfinding sections on the light boxes to confirm train numbers and transfer passages, meaning they absorb advertising information of their own accord without resistance to commercial ads, resulting in markedly higher brand recall and acceptance. Meanwhile, its double-sided luminous design covers both waiting passengers on the platform ground and all travelers inside train carriages simultaneously, delivering dual exposure through "in-depth close-range outreach to ground passengers and wide long-range coverage of carriage riders".
