Media Resources

As a core media resource in the arrival process, it carries out in-depth communication between the brand and high-net-worth arriving travelers. It is the last brand defense before travelers finish their journey and leave the quarantine area, as well as the first visual gateway for welcoming arriving passengers and guiding ground transportation.

The first-floor international baggage claim hall is the initial stop for arriving passengers to conclude their air journey and begin their visit to Hainan. The baggage carousel lightbox media is not only a functional guidance facility but also a core platform for brands to reach international and domestic high-end arriving passengers.

As the core visual carrier of the last golden dwell time for passengers before entering security, it is not only an embellishment of the architectural structure but also a strategic high ground for the brand to communicate effectively at the gateway of the free trade port, demonstrating significant communication advantages through its unique spatial positioning and deep reach to high-net-worth customers.

The light boxes on both side walls of the cross-regional hall located in the arrival hall on the first floor of Terminal 1 are symmetrically distributed on both sides, forming a tunnel effect. Passengers, no matter which exit they head for, are surrounded by the images on both sides, covering 100% of all arriving passengers who have completed baggage claim and are ready to leave the airport.

The lightbox is arranged on the floor along the inevitable route exiting the baggage claim hall, with an open and unobstructed view and no diversion of pedestrian flow. Whether it is business travelers or regular commuters, they will be confronted with the display at close range when leaving, accurately filtering out ineffective traffic and achieving efficient, comprehensive reach.

The baggage claim exit lightbox is the final visual checkpoint for passengers after collecting their luggage and before leaving the airport. As a critical link connecting the baggage claim area to the ground transportation center and the arrivals hall, the media in this area has a very high interception rate and conversion value.

The core wall area of the domestic arrivals baggage claim hall on the first floor, located directly above and around the baggage carousel on prominent walls, is the main visual medium for all domestic arriving passengers while collecting their luggage and is considered a scarce fixed wall media on the airport's arrival level.

The side that is convenient in the direction of travel will first capture the attention of passengers, forming a 'first impression' of the brand. In the design of arrival corridors in domestic terminals, passengers usually proceed unidirectionally along the corridor after coming down from the jet bridge or stairs/elevator.