Media Resources

Three-dimensional display is realized relying on the column structure. The height and viewing angle adapt to the horizontal sight range of pedestrians. Visitors walk at a gentle pace with a relaxed travel rhythm, having sufficient time to browse brand information. The effective reach rate of advertisements is much higher than that in scenarios of rapid passage at ordinary commuter stops.

Media placements at Universal Resort Metro Station include 8 sets of 12-light light boxes, wrapped columns, hanging banners, elevator stickers and platform screen door advertisements. Advertisements are visible throughout the whole process as trains pull in, stop and depart, and can be clearly seen by all passengers inside carriages. The superposition of two passenger flows greatly boosts brand recall.

Curved light boxes deliver an enveloping immersive visual experience thanks to their curved structure, widening viewing angles to capture the attention of passing pedestrians from multiple directions. Premium light boxes feature large, neat and imposing display panels. When connected together, they form an extra-long brand visual corridor that combines long and short units with alternating curved and straight sections.

Media is arranged on the entire north wall of the station hall, adopting a combination of 2 connected luxury light boxes. Facing the passenger flow direction directly, it is free from obstructions such as columns and walls, enabling both near and far passenger flows to clearly view the visuals.

Light boxes are neatly arranged linearly on both sides of the passage to form a continuous and complete brand exhibition corridor. The premium light boxes feature large-format and high-quality displays, focusing on building brand image from a distance.

Passenger flow in the passage moves at a moderate pace. Passengers walk slowly when exiting the station and have ample time to linger. They face the lightbox advertisements directly from the optimal horizontal viewing angle, resulting in an extremely low advertisement avoidance rate and high conversion rate of effective exposure.

The media consists of one large high-definition LED screen combined with four premium luxury light boxes. The entire media setup is continuously installed along the wall, running through the main passage of the station hall to form a complete, grand and uninterrupted ultra-long brand exhibition corridor. It is a scarce integrated dynamic and static composite advertising medium inside Wangfujing Station.

The location lies on the only mandatory passage for passengers entering and exiting the station, subway transfers, pick-up and drop-off, and underground commercial access, with no alternative detour routes. All passing foot traffic must go through the light box area, enabling full capture of arriving passengers, departing passengers and transferring passengers.