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The arrival hall features a spacious layout and smooth passenger flow. Passengers can stay for a longer visible duration. The relaxed atmosphere allows passengers sufficient time to view advertising details and form brand impressions, leading to higher information receptivity and longer memory retention.

After a long-haul flight, passengers move at a leisurely pace, feel relaxed, and are more focused. They use their mobile phones far less frequently and have sufficient, steady viewing time.

It covers flight passengers as well as people seeing off visitors at the airport, effectively expanding the audience base. When passengers are queuing up for check-in or walking slowly, they are in a relaxed state without the anxiety of rushing for flights. With sufficient dwell time, they will take the initiative to pay attention to the screen content.

The sole mandatory traffic route for international arrivals at Terminal 2 covers the entire process including entry visa processing, passport inspection, baggage claim, customs verification and the welcome assembly hall. There are no diverging passageways or blind visual spots, enabling 100% exposure coverage of all inbound passenger flow.

After passengers arrive, they are in a relaxed mood yet focused. They have ample time to fully view the lightbox advertisements and absorb brand messages. Unlike superficial exposure that only lasts a split second, this enables in-depth information penetration. It creates a solid first impression of the brand and delivers far higher memory retention than conventional airport advertising locations.

Changji Station, located in Jangji-dong, Songpa-gu, Seoul, is a standard station of Seoul Subway Line 8 and opened on November 23, 1996. The station adopts a two-sided and two-line opposing platform layout, equipped with platform curtain doors, and the station structure is compact and efficient

Jamsil Station is the interchange hub of Seoul Subway Line 2 and Line 8, located in the core business district of Songpa-gu, Seoul. As the connecting point of popular landmarks such as Lotte World and Hangang Park, the station has an average daily passenger flow of more than 2.31 million people, ranking among the top of the whole line

Exit 6 is a 100-meter walk directly to the container theme mall COMMON GROUND, the world's largest container market, and the content of the pillar light box can seamlessly connect with the trend consumption scene