Media Resources

The concourse area is the necessary path for passengers to walk from the security checkpoint to the boarding gate, and it is also the main space for spending waiting time at the airport. With its oversized media dimensions and close-up visual contact, it has become an ideal medium for brands to engage in deep communication with passengers during their waiting time.

Connecting the main concourse and the finger concourses is not only a physical extension of space but also an essential pathway for passengers heading to the boarding gates. The lightbox set media, with its unique linear layout and high-density visual coverage, creates a continuous brand display corridor during the long walk of passengers.

The lightbox set located in the area is not only a physical transition point but also a turning point for travelers' psychological state, moving from the hurried security process to the relatively relaxed boarding phase, becoming an excellent medium for brands to engage in in-depth dialogue with high-net-worth individuals.

The flashing lightbox set on the main building at the departure area, with its unique dynamic presentation and superior location, has become an important visual link connecting the brand and travelers. This media format not only breaks the monotony of traditional static advertisements but also leaves a deep brand impression on travelers during their journey.

The high-altitude lightbox set located in this area, with its commanding downward view and grand visual impact, has become an important link connecting the brand with high-end business travelers, allowing it to stand out among numerous advertising media.

The lightbox media located in this prime location, with its unique geographical advantage and visual appeal, has become an important window for brands to reach high-net-worth business travelers. The check-in island area in the departure hall is the core convergence point of passenger flow, where travelers spend the longest time before their trips and have the most concentrated attention.

The second-floor corridor is the essential artery connecting the security checkpoint and the boarding gate. The space is narrow yet transparent. Banner lightboxes take advantage of the vertical space, hanging at the golden ratio point of the passengers' line of sight. Unlike wall media, which requires turning the head to view, banner lightboxes naturally enter passengers' eye-level and upward views in the form of an 'aerial array.'

During the process of waiting for luggage or looking for someone picking them up, passengers typically have a 5-15 minute idle period. Giant light boxes usually occupy the visual center on both sides of the corridor or key nodes, forming an unavoidable visual interception and serving as a traffic amplifier that reaches a vast number of high-net-worth individuals.