Media Resources

The South Station Hall is the only major southbound entry passage of the entire station, handling all inbound passenger flows from buses, private vehicles, metro lines and tourist groups at the South Square. It is classified as an S-level prime core location within the station with no passenger flow diversion or alternative functional spaces available.

The light box is located in the core waiting area of the platform. Passengers spend an average of 10 to 20 minutes waiting for trains and queuing to get on and off. They can view the advertising panel up close for a long time, resulting in an effective reach rate of over 92%.

Located in the east underground entrance hall with direct access to the south underground waiting room, this media spot boasts a prime location. It is the first advertising medium subway passengers see upon entering the station, boosting brand exposure and enabling zero-distance contact with commuters. Featuring strong forced visibility, it effectively covers waiting crowds and delivers profound influence on target audiences through meticulous brand presentation.

Media are arranged in pairs on the left and right sides of the main entrance to the South Waiting Room, which serves as the only access point for passengers entering the waiting hall. There are no diversion passages or alternative routes, covering all departing passenger flows arriving via the South Square and underground passages.

Light boxes are continuously laid along the entire wall of the main exit passage. The hall is spacious without any columns or ticket gate obstructions, allowing brand visuals to be clearly seen from a long distance. Travelers are exposed to advertising information continuously throughout their walk out of the station, creating natural, full-coverage mandatory visibility with no blind spots.

This media is mounted on the pillar walls of waiting rooms and displayed in continuous rows, presenting a magnificent, striking visual impact. It boasts high ad attention and effective reach, greatly boosting brand influence, making it the top media choice for new product launches and integrated releases of full product lines.

It covers the full passenger flow closed loop of ticket sales, security inspection and entry on the west side. It is the sole and essential passage that 100% of passengers entering from the west must pass through, with no passenger diversion and blind spots. The advertisement achieves an extremely high effective reach rate. Passengers queue up to buy tickets and go through security checks here, with an average stay of 2 to 6 minutes, offering ample free time to view the advertisements.

The escalator leading to the east and west station hall is the only mandatory passage for passengers to go through security checks and head upstairs to the waiting hall. It covers 100% of all departing passengers in the station with no passenger diversion or omission, which sets it apart from scattered media locations such as waiting halls and platforms.