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- Specs
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- Media Map
| Area：Guangzhou | Type：high-speed railway | Frequency：300 |
| Address：South Station North Road, Panyu District | Format：Light box | Duration：10s |
| Location：Inside the east arrival hall on the second floor | Min Qty：1 | Operating Time：7-22o'clock |
| Size：17.92*2.8 | Min Period：month |
Located inside the lobby, the walking distance for passengers ranges only from 3 to 10 meters. The screen displays sharp visual details and legible brand copy, allowing passengers to fully capture conversion information including phone numbers, addresses and promotional offers. It delivers dual benefits of enhancing brand image and driving offline customer acquisition. All passengers entering from the east side pass through the main lobby corridor after ascending the stairs with no diverging paths, achieving 100% coverage of all departing passenger flow in the east zone without missing any customer groups, with an ad reach rate exceeding 95%.
This advertising spot is independently installed on the spacious lobby wall. As passengers proceed from entry to security check, there are no digital media of the same size nearby to compete for their attention, keeping their sightlines focused. Passengers pass the light box area an average of 3 to 5 times via escalator rides and queuing periods. With a daily passenger volume of 406,000, the spot delivers over 1.2 million effective daily impressions, generating more than 300 average daily exposures for a single brand, and boosting brand retention rate by over 40% compared with traditional out-of-home advertisements.
The light box is separately mounted on the spacious main lobby wall, far away from crowded zones filled with catering outlets, retail stores, random posters and directional signage. No equivalent-sized digital media around creates visual competition. Meanwhile, passenger flow routes for east and west entrances of the South Station are completely separated. This spot exclusively captures passenger traffic from the east zone without audience diversion caused by advertisements targeting west-entry passengers. The clutter-free advertising environment concentrates passengers' visual attention, enabling deep brand impressions with just a single exposure.
The specific specifications and dimensions of this digital light box are 17.92 meters × 2.8 meters. In terms of content display, it supports dynamic video playback. It enables real-time updates of advertising content, offering advertisers ample room for creative design. It also showcases brand images and features in high-definition, exquisite picture quality, enriching visual content and forming a striking visual focal point in the busy arrival hall, which greatly boosts the brand’s visual impact and memorability.
The annual passenger throughput exceeds 170 million. Business travelers, middle-class families and Hong Kong and Macao tourists account for over 65% of visitors. The audience boasts high income levels and strong purchasing power, perfectly matching the promotion demands of sectors including automobiles, urban cultural tourism, government public welfare and regional chain brands. The enclosed transit hall setting carries the authoritative endorsement of a major transportation hub. Small and medium-sized brands can rapidly upgrade their brand image through advertising placement here, while government and enterprise promotions leverage the South Railway Station’s status as a city gateway to efficiently deliver brand images across the entire Greater Bay Area.
The digital light box located in the East Arrival Hall of Guangzhou South Railway Station serves as a prime high-speed rail commercial media hub built on four core strengths: mandatory medium-and-short-distance audience exposure, high-definition dynamic display, concentration of high-net-worth audiences, and support for social media viral dissemination. Its value lies not merely in exposure volume, but in forming a complete communication loop of "visual attraction – emotional resonance – consumption association – social sharing". It stands as one of the ultimate advertising scenarios for brands to achieve high conversion rates, low costs and deep audience recall.
