Media Resources

Located on the combined‑flow core corridor integrating departures, arrivals and transfers on Level 2 of Terminal T2, it serves as an essential hub route for domestic passengers to access concourses, make transfers and exit the terminal. It is a high‑quality fixed media with extremely broad traffic coverage within the terminal building.

The Central Business District features landmark pillar‑mounted media installations inside the terminal, consisting of two towers. Located in the core commercial atrium in the post‑security departure area, it sits at a key thoroughfare for passengers heading to each boarding concourse and retail outlets, enabling high‑reach coverage of domestic departure passenger flow after security check.

A core visual spot that domestic departing passengers must pass through to access each boarding concourse after security clearance. With no passenger‑flow diversion and no bypass passages, it achieves 100% coverage of all security‑cleared domestic departing passengers in Terminal 2.

Passengers are in a relaxed, idle state while queuing, checking‑in for baggage drop‑off and verifying flight information, making them more receptive to external messages. Compared with media placed in quick‑passage walkways, this scenario offers ample opportunities for repeated exposures.

The lightbox located above cleverly makes use of this fragmented time. Unlike the brief glance of corridor media, the lightbox above the security checkpoint provides travelers with ample time to view and read. During the moment of waiting for security, travelers' gaze naturally seeks a focal point, greatly enhancing the depth of information reception.

Arriving at the mezzanine is a necessary passage for passengers after disembarking to reach the baggage claim hall or transfer to other transportation. Light boxes are orderly arranged along the corridor walls, at a height level with passengers' eye lines, creating a visual interception the moment passengers enter the indoor space, ensuring high-frequency exposure of brand information.

This area is usually located at the escalator exit or connecting passage, where lightbox media occupies the direct front view of travelers, forming a visual interception the moment travelers enter the indoor space, ensuring high-frequency exposure of brand information.

The lightbox is suspended above the corridor, directly in the line of sight of travelers. In a narrow corridor with a monotonous visual environment, the lightbox becomes a natural visual focal point, effectively guiding travelers' attention to ensure that the advertising information is fully received.