Media Resources

The North Square serves as the main high‑speed‑rail station area in Chongqing, drawing the city’s highest‑quality business travelers, out‑of‑town tourists and high‑spending young audiences. The light box on the left‑hand wall occupies the core left position within the direct line of sight of the exit passage. It features an unobstructed view with no pillar obstructions or visual blind spots, and is a rare full‑wall giant static light box on the arrival floor.

The North Square serves as the main high‑speed rail area of Chongqing North Railway Station, gathering high‑value business and tourist passengers of the entire station. This light box is located in an unobstructed open‑view section upon exit, free from pillar blockages and visual blind spots. It is a rare full‑wall giant light‑box media on the arrival floor.

The overall decoration of the passage is simple and well-organized with few small scattered advertisements, resulting in minimal visual distraction. Passengers’ eyes will naturally focus on the light box displays, allowing them to fully absorb brand information. This greatly deepens brand recall and delivers far better communication and conversion results than short-duration transit media.

This location serves as the first visual gateway for passengers arriving in Tangshan and a critical window for stimulating local consumption. Upon exiting the station, passengers immediately generate demands such as taking taxis, returning home, leisure activities, shopping, property purchasing and traveling, so the advertising exposure precisely targets the early stage of consumption decision-making.

The light boxes are installed at the optimal eye level for standing adults, unobstructed by columns, turnstiles or equipment. Passengers will naturally fix their eyes on the visuals while queuing, waiting or making inquiries, creating a mandatory immersive viewing experience that delivers far deeper information retention than media placed along quick-through passageways.

The huge digital light boxes above ticket gates deliver sufficient single effective exposure time. Combined with high-frequency daily loop playback, they repeatedly strengthen brand memory, achieving far superior ad retention effects compared to short-duration corridor advertising media inside stations.

As functional media on the platform floor, it serves the dual purposes of station guidance signage and commercial display. Situated close to platform staircases, barrier-free elevators and passenger queuing areas, it remains continuously visible to travelers throughout their waiting, passing and boarding processes, making it a rare immersive communication spot tailored to the riding scenario inside the station.

After exiting the station, passengers have concluded their trips and feel relaxed, free from the anxiety of rushing to catch trains when entering the station. They take a gentle walk along the ramps for 4 to 9 minutes, with ample spare attention to absorb advertising information. The depth of brand recall and message receptivity here are far superior to the high-pressure rush scenarios inside the station.