Media Resources

Located on the core wall of the main passage in the East Entrance Hall on the second floor of Guangzhou South Railway Station, this spot is the only mandatory passage for passengers taking escalators upstairs to reach security check turnstiles with no branch paths for traffic diversion, capable of covering 100% of all departing passenger flow in the eastern area.

As the core structural columns of the terminal hall are essential sightlines that passengers cannot avoid, the advertisement reach rate is nearly 100%. The waiting hall features a high, open ceiling and unobstructed space with no shops or crossbeams. The light box design enables clear visibility from near and far with unblocked viewing angles and zero blind spots for communication, delivering all-round multi-angle display.

Media booths are symmetrically arranged on the east and west sides of the main hall, covering all passenger exit diversion routes. Whether passengers head for the east or west exit, transfer to the metro, or wait for online car-hailing services and taxis, they will pass by light box advertising spots within short distances, with no detour blind spots and no missed passenger flow.

Digital light boxes are symmetrically arranged on the core walls above the security inspection area of the west station entrance hall and on both sides of the train schedule display boards, serving as a core visual spot that passengers must pass through when completing real-name verification and security checks to head to the waiting area.

The elevated drop-off platform at West Square is a dedicated route for vehicles to stop briefly and depart immediately, serving as the first visual focal point for all passengers entering the station via West Square. Giant light boxes are mounted on the core main wall of the drop-off platform, directly facing the alighting area with a 100% pedestrian exposure rate.

Located in the prime core area on the east side of the main waiting hall on the second floor, adjacent to the east ticketing and waiting zone and the main inbound passage, it serves as a core digital matrix media covering all departing passengers of the entire station, being a scarce connected giant visual media inside the station.

As a large comprehensive transportation hub, the parking lot of Beijing South Railway Station not only serves self-driving commuters for daily travel, but also accommodates a huge number of high-speed rail passengers, enabling it to more fully cover people's daily life, work and leisure activity trajectories.

The underground parking mezzanine on the west side serves as the essential core passage for private cars, online car-hailing vehicles and business shuttle vehicles entering and exiting the station. The parking lot adopts a one-way closed-loop driving route with no diverging branches or detour blind spots. All vehicles entering and exiting the station must fully pass through the light box display area, achieving a 100% exposure coverage rate.