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| Area：Beijing | Type：high-speed railway | Frequency：0 |
| Address：No. 118 Lianhuachi East Road, Fengtai District | Format：Light box | Duration：0 |
| Location：North East of the Middle Corridor on B1 Floor | Min Qty：1 | Operating Time：0-24o'clock |
| Size：2.4*7 | Min Period：month |
This light box is located in the middle passage on the B1 floor of Beijing West Railway Station, a core hub where high-speed rail passages, metro passages, and the intersections of north-south exits and the metro converge. As a mandatory route for departing and arriving passengers, this spot attracts massive transfer passenger flow. Advertising placements here deliver strong visual impact, effectively boost exposure frequency among passengers, and boast extremely high media stickiness and forced viewing effects.
The B1 floor of Beijing West Railway Station features the "Central Free Passage", which links the North and South Squares and serves as the core circulation route for passengers transferring and connecting transport after exiting the station. Commercial advertising positions such as corridor loop light boxes and food street light boxes line both sides of this passage, enabling high-frequency, forced ad exposure to the huge volume of transfer passengers. All arriving passengers must pass through this passage to leave the station, achieving a 100% reach rate with no filtering or audience attrition, resulting in exceptional media stickiness.
Spanning the entire wall on the northeast side of the passage, the light boxes sit within the prime eye-level viewing zone for standing adults. There are no large obstructions from pillars, escalators or signage boards, so the advertising visuals remain fully intact without cropping, offering an immersive close-up viewing experience. Within this long, enclosed underground corridor, passengers travel slowly with large luggage while checking transfer directions and searching for metro and ride-hailing areas, with an average dwell and viewing time of 3 to 8 minutes. This avoids fleeting, ineffective exposure caused by fast pedestrian movement on ground-level walkways.
As a national-level super transportation hub with an average daily passenger flow of over 320,000 across the entire area, this central passage sees a steady daily footfall of more than 250,000. The single-day peak passenger flow exceeds 500,000 during holidays, with dense crowds throughout all hours of the day. Boasting a large and consistently stable passenger base all year round, it provides brands with massive, uninterrupted high-quality exposure resources. It is the only mandatory passage for all underground transfer, exit and commuter crowds, with no alternative detours or passenger diversion and a 100% audience arrival rate.
Occupying the core visual spot on the east side of the underground transfer center of Beijing West Railway Station, it serves as one of the first brand touchpoints for travelers arriving in Beijing. It precisely captures the prime window for local consumption and business decision-making. Endorsed by a national transportation hub, the media enjoys strong credibility. Single-side advertising can cover all eastbound passengers in the passage, while combined advertising delivers full-coverage exposure without blind spots across the entire zone, making it a premium long-term media resource in the underground transfer section of Beijing West Railway Station featuring high traffic, high-quality audiences and cost-effectiveness.
An independent core light box resource on the east side of the central transfer corridor exclusively captures the overlapping passenger flow of both railway and metro hubs, securing the first large-scale brand exposure scenario for travelers upon their arrival in Beijing. Single-side placement covers all eastbound pedestrians in the central passage, while dual-side combined placement achieves full visual coverage of the entire corridor with no blind spots. It caters to both national brand image building and in-depth conversion within Beijing's local market, standing as a scarce underground media resource at the capital’s super high-speed rail hub that integrates enormous traffic volume, premium target audiences and high-end display specifications.
