Media Resources

Digital light boxes are symmetrically arranged on the core walls above the security inspection area of the west station entrance hall and on both sides of the train schedule display boards, serving as a core visual spot that passengers must pass through when completing real-name verification and security checks to head to the waiting area.

The elevated drop-off platform at West Square is a dedicated route for vehicles to stop briefly and depart immediately, serving as the first visual focal point for all passengers entering the station via West Square. Giant light boxes are mounted on the core main wall of the drop-off platform, directly facing the alighting area with a 100% pedestrian exposure rate.

The media located next to the T1 arrival lane is a must-pass route for arriving passengers. The large media area has a strong advertising impact. The column light boxes on the arrival lane utilize the three-dimensional structure of the pillars to achieve a 360-degree all-around display, ensuring the completeness and shock value of brand exposure.

The media format is mostly presented in double-sided or row-style layouts, using the 5-8 minute window when passengers retrieve their luggage and head toward the exit to create mandatory visual coverage, effectively improving the reception efficiency of advertising information.

The media can reach travelers to Hong Kong and incoming visitors. When travelers are waiting for the elevator, they are in close proximity to the media advertisements. The large media space provides excellent advertising effect, and the media environment is clean and free of distractions, offering a unique display space.

Vertical lightboxes distributed on both sides of the passage or on columns, with their unique vertical composition and high-brightness images, fully utilize the vertical space of the corridor to achieve unavoidable intense exposure.

The departure lounge is the area where passengers spend the longest time during the departure process. The lightboxes cleverly incorporate the golden waiting period, and the lightboxes above the head achieve 360-degree panoramic coverage with their constant brightness and stunning images.

7 lightbox-wrapped columns, 1 flexible LED electronic screen, 4-meter-tall wrapped columns combined with a dynamic screen to achieve high-quality media integration, 360° full-angle visibility, strong visual presentation, exclusive space without interference from other media, strongly capturing pedestrians' attention