Media Resources

After the security check, lightboxes along the passageways or walkways in the boarding area are cleverly positioned on one side of the traffic flow or at corners. Passengers' eyes are naturally drawn to their brightly highlighted images, creating an instant focus. The brand is not only seen but also perceived and trusted, ultimately becoming an elegant visual memory for travelers during their journey.

The lightbox located directly opposite became the only visual focal point in the field of vision. When passengers stand on a descending escalator or elevator, with their bodies relatively stationary, their eyes instinctively seek a point in front, becoming the only visual focal point in the field of vision.

Located on the third floor domestic arrivals mezzanine, directly facing the descending escalator to the baggage hall, the lightbox occupies this key vertical circulation node. It is not merely an advertising medium; in the moment when passengers move from the enclosed arrival corridor to the open hall, it becomes the only visual focal point in their sight.

Located in the core area, the lightbox media sees passengers staying here for an average of 30 to 60 minutes. Passengers' gaze is in a wandering and relaxed state, making the advertisement no longer a disturbance, creating a highly penetrative communication field.

The light boxes in the departure corridors of T2 often occupy a central position on the wall, even presenting a floor-to-ceiling visual effect. The deep reach under the enclosed circulation greatly enhances the efficiency of information and memory retention.

The second-floor corridor is the essential artery connecting the security checkpoint and the boarding gate. The space is narrow yet transparent. Banner lightboxes take advantage of the vertical space, hanging at the golden ratio point of the passengers' line of sight. Unlike wall media, which requires turning the head to view, banner lightboxes naturally enter passengers' eye-level and upward views in the form of an 'aerial array.'

During the process of waiting for luggage or looking for someone picking them up, passengers typically have a 5-15 minute idle period. Giant light boxes usually occupy the visual center on both sides of the corridor or key nodes, forming an unavoidable visual interception and serving as a traffic amplifier that reaches a vast number of high-net-worth individuals.

The wall-mounted light boxes appear in the form of a long corridor, creating a strong visual continuity and impact. The large display surfaces not only enhance the brand's sense of class but also establish a psychological suggestion of a big brand and a grand layout in the minds of travelers, making it the best carrier for brand image display.