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| Area：Shenzhen | Type：high-speed railway | Frequency：300 |
| Address：No.28 Zhiyuan Middle Road, Minzhi Subdistrict, Longhua District | Format：Light box | Duration：10s |
| Location：Waiting Hall | Min Qty：4 | Operating Time：6-23o'clock |
| Size：5.12m×2.88m | Min Period：month |
This digital light boxes are installed in core areas such as ticket checkpoints in waiting halls, side by side with train information display screens that passengers check frequently. This layout naturally captures passengers' primary line of sight, delivering the effect of "mandatory viewing and high-frequency exposure". They boast an extremely high ad read rate, with brand memory retention duration 47% longer than ordinary light boxes, and an exceptionally wide coverage range, enabling brands to create an immersive communication experience.
Passengers spend an average of 30 to 60 minutes waiting in the waiting hall of Shenzhen North Railway Station. A single gaze during queuing for ticket inspection can last over 15 minutes. Free of obstructions from columns and turnstiles, the light boxes face all queuing passengers head-on, achieving 100% passenger coverage with no visual blind spots. No matter which checkpoint passengers stay at, they are surrounded by brand information in a circular layout, forming a closed communication loop where "sight equals exposure".
Each digital light box measures 5.12 meters by 2.88 meters with delicate color reproduction. Equipped with an intelligent adaptive dimming system, it presents clear and vivid images under intense daylight and dim night light, free of reflection, color cast and whitening issues. The oversized screen delivers striking visual impact. Usually displayed in sets of two, the light boxes occupy prime positions without any barriers and offer a long viewing distance, guaranteeing full and clear presentation of ad visuals within passengers' field of vision.
Leveraging the scenario advantages of long dwell time and mandatory viewing, such advertisements deliver better ad recall and customer conversion performance than ordinary wall-mounted light boxes inside the station. The giant main visual large screen at ticket checkpoints, combined with matrix digital screens in the waiting seat area, forms an integrated media package. It creates full-link surrounding brand exposure covering the entire journey of "entering the station for waiting – taking a seat – queuing up for ticket checking". Travelers are repeatedly exposed to brand information throughout their stay, continuously reinforcing brand impressions and building an immersive marketing scenario.
The screens adopt a high-frequency looping playback mode, with each screen delivering more than 300 valid playbacks daily. Benefiting from travelers’ long waiting duration of 30 to 60 minutes and fixed gaze time while queuing for ticket inspection, repeated multi-round exposure significantly boosts brand memory retention. The ultra-high-definition giant screens in the station hall naturally serve as social media check-in spots. Premium brand content easily encourages travelers to share it voluntarily, generating secondary online communication and expanding the reach of brand exposure.
As Shenzhen’s urban gateway and the core transportation hub of the Greater Bay Area, this venue carries authoritative and high-end urban landmark attributes. Long-term advertising placement here lends official and credible quality endorsement to brands, rapidly elevating brand credibility and premium positioning. It acts as a core strategic communication platform for brands to establish a foothold in Shenzhen, penetrate the Greater Bay Area and expand into the South China market. It helps brands quickly capture local consumer mindshare and boost regional brand influence and market share.
