Media Resources

Light boxes are not only a visual focal point for travelers entering city life, but also a key point for establishing an emotional connection between brands and urban living. At the very last moment when travelers leave the airport and step into the city, they allow the brand to shine together with the city of Qingdao, becoming an indelible brand memory in the minds of travelers.

Lightboxes are not only a visual focal point for international travelers, but also a key touchpoint for building an emotional connection between the brand and travelers, allowing the brand to shine alongside the city of Qingdao and become an unforgettable brand memory in the minds of travelers.

As the first impression for international travelers arriving in Qingdao, advertising spaces can effectively establish a connection between the brand and the city's image. The transitional phase when travelers move from baggage claim to the exit is the most effective period for receiving advertisements, forming an advertising matrix with wall lightboxes in the international arrivals corridor and the international arrivals convergence corridor.

Located directly above the baggage carousel at eye level, ensuring that the advertising content is naturally noticed. During the time travelers spend waiting for their luggage, their attention is highly focused, making it a prime opportunity to receive advertising information. It showcases Qingdao's unique tourist routes and promotes secondary spending by travelers in Qingdao.

As the endpoint of a journey, it can establish an emotional connection with the brand and enhance the brand's image to reach all arriving travelers, especially high-value business and leisure travelers, who have a higher willingness to spend after picking up their luggage. Advertising can effectively promote subsequent consumption.

The lightbox set is located on the essential path that passengers take after collecting their luggage on their way to the exit. Passengers tend to spend a relatively long time here, allowing them to fully receive advertising information. It mainly targets business travelers and leisure tourists, covering middle- to high-income people aged 25-45.

The airport arrivals concourse is the first commercial touchpoint for travelers upon arrival. Advertising here is highly effective and is suitable for high-end brands aiming to enhance brand awareness among arriving passengers and promote spending within the airport, such as luxury goods, travel, and premium consumer products.

The domestic arrivals corridor is the first important area that passengers encounter upon entering the airport. The average dwell time exceeds 45 minutes, providing brands with ample exposure opportunities to make a strong first impression.