Media Resources

It is located on the wall of the main exit core passage on the arrival floor of Hongqiao Railway Station. All passengers arriving by trains exit through this passage with no branch diversion routes and no blind spots for exposure. It serves as the final long-distance immersive communication scene for travelers before they arrive in Shanghai and exit the transport hub, ranking as a core prime fixed media resource on the arrival floor of Hongqiao Railway Station.

Located at the lintel of the exit elevator on the platform floor, directly in the line of sight with no obstructions. It delivers mandatory viewing at an optimal height and viewing distance, offering ample time for audiences to read advertisements and ensuring full exposure of advertising messages, covering all arriving passengers and some departing passengers.

Being the highest-rated media in the Shanghai Metro, it's a rare landmark-level static advertising resource across the entire line. The spots are carefully selected based on passenger flow, spending power, and location, making them unique and not replicable. Different from ordinary A/A++ regular stations, they naturally come with premium traffic credibility, making them a prime ground for brands to capture the core mindset of Shanghai.

The main transfer passage at Yishan Road for Lines 3, 4, and 9 is the only route for cross-line transfers, with no detours or diversions, covering 100% of passenger flow. The underground low-light environment provides clear, even visuals without reflections, fully showcasing brand campaigns and product details with a strong visual impact.

The media uses a combination of a central dynamic lightbox and wall stickers. It’s a rare non-standard immersive media that mixes movement and stillness. In underground, low-light environments, it has strong visual impact, quickly grabbing the audience’s attention from a distance, and greatly boosting how long people notice the ads and remember them.

The top-of-escalator light boxes are positioned right above all the up and down escalators throughout the station. They’re a must-see visual point for passengers entering, exiting, or transferring, with no obstructions or detours, covering 100% of the station’s foot traffic.

The most iconic media resource of the Oriental Sports Center, it significantly enhances the brand image over long-distance traffic and crowds, precisely reaching the large daily commuter flow and event audience going to the venue, and efficiently delivering information to high-frequency commuters and spectators.

Hongyi International Plaza is located at the intersection of Henan Middle Road and East Nanjing Road, which is a natural flow funnel. The advertisement has a very strong compelled-viewing nature, not only covering the pedestrian traffic on Nanjing Road Pedestrian Street, but also directly facing the dense vehicle flow on Henan Middle Road, making it an excellent window for high-end brand image display.