Media Resources

At the heart of the bustling Nanjing West Road commercial district in Shanghai, Nanjing West Road Station on Metro Line 13 is not only the golden hub connecting Jing'an Temple and People's Square, but also the fashion heart of the city, bringing together top global luxury brands, high-end office buildings, and trendy fashion enthusiasts.

The sunken square brand corridor lightbox located in the core area of the station is the most dazzling 'golden corridor' in the city's underground transportation network, serving as a strategic point for brands to reach a vast urban audience and establish a high-end image.

Located in the prime Golden Boot area at the heart of Qiantan International Business District in Pudong New Area, it forms a commercial ecosystem loop with landmarks such as Qiantan Center, Qiantan Shangri-La, and the Oriental Sports Center. The daily total foot traffic exceeds 150,000 people, with peak holiday numbers surpassing 300,000.

This scarce outdoor media resource, located at the prime intersection of Huaihai Middle Road and South Shaanxi Road, has become an important platform for international brands to compete for major advertising placements, thanks to its unique double-sided visibility structure and high penetration in the core business district.

The super lightbox is located at the visual focal point of this prime traffic area, with an extra-large display surface creating strong visual dominance. Xintiandi Plaza sees a daily footfall of 113,000 people within a 1-kilometer range. Xintiandi is a popular spot for social media check-ins, achieving both advertising and experiential impact.

A total of 12 super lightboxes and 2 LED screens are included. As a key link connecting the subway and the trillion-yuan commercial district of Nanjing West Road, the brand passage is not only a physical pathway but also a visual corridor for urban consumption and cultural flow. The passage sees an average daily foot traffic of over 800,000 people, with holiday peaks exceeding 1.5 million.

Located at the core transfer passage of Lines 1, 2, and 8, it is a composite flagship advertising medium that combines massive visual scale, dynamic digital displays, and high-density passenger coverage. As passengers naturally slow down in this section, their visual attention is highly focused, providing an excellent window for brand messaging.

People's Square Station is a major transfer hub for Lines 1, 2, and 8, with a daily passenger flow of 450,000 to 800,000, and peak holiday flows exceeding 1.5 million. Corridor E is located on the main transfer passageway that passengers must pass through, where walking speeds slow down and sightlines converge, creating a natural area of high attention.