- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Tangshan | Type：high-speed railway | Frequency：0 |
| Address：No. 158 Zhanqian Road, Lubei District | Format：Light box | Duration：0 |
| Location：East Ticket Office | Min Qty：1 | Operating Time：0-24o'clock |
| Size：6m×2.4m | Min Period：year |
The East Ticket Office serves as the pre-entry functional area on the east side. All passengers arriving via public transport from the East Square or by private vehicles must first enter the ticket hall to purchase tickets, print reimbursement vouchers, and consult ticketing services. Queuing times range from 3 to 10 minutes with slow pedestrian flow. Passengers have ample time to absorb advertising content, eliminating missed exposure from hurried transit, with a nearly 100% reach rate. Mandatory visual exposure significantly boosts brand recall.
As a core advertising medium within the high-speed railway station, its media advantages stem from four dimensions: high-density passenger flow, precise scenario-based reach, strong visual exposure, and wide market recognition. It covers all incoming passengers without screening or traffic funneling, making it an ideal channel for brands seeking broad coverage and high exposure. Passengers shift their mental state from rush-induced anxiety to information receptiveness, diverting part of their attention from mobile phone screens to their surrounding environment.
This enclosed space features numerous high-quality media touchpoints, with tens of thousands to one hundred thousand passengers passing through daily. Distractions for high-speed rail station advertisements are greatly minimized here. It accommodates over 70% of the station’s total passenger volume, with a daily average of more than 30,000 regular visitors and stable annual passenger flow reaching tens of millions. It delivers consistent, sufficient exposure for brands and captures passengers’ first visual impression during travel, outperforming secondary media areas such as waiting halls and exit corridors inside the station.
High matching degree, high selectivity and agglomeration effect of advertising media placed at high-speed railway stations perfectly solve the challenges of precision marketing. When audience diversion plagues all types of media, the passenger-gathering effect of high-speed railway station media is highly attractive to advertisers. Featuring nationwide coverage as well as regional penetration capabilities, high-speed railway advertising media have become the ideal advertising vehicle for numerous advertisers.
Advertising has long been associated with powerful, high-quality major brands, trustworthy and authentic products, and premium advertising carriers. As a vital segment of out-of-home advertising, high-speed railway station media display advertising content to audiences around the clock without time restrictions, reaching passengers at all hours and delivering in-depth advertising penetration.
The exclusive large wall-mounted light box at the ticket purchase entrance in the East Area stands out from media in waiting halls and exit passages, capturing passengers' first impression during their trips. It enables brand exposure prior to security checks and waiting procedures. Supported by heavy passenger flows from dense public transport links in the East Square, it facilitates both in-depth local market penetration and cross-city external communication. It caters to promotion demands including regional brand image upgrading, new product launches, festival marketing and local investment promotion. A single placement delivers extensive and high-frequency brand exposure, making it a cost-effective fixed light box media resource at the Bohai Rim high-speed railway hub.
