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- Media Map
| Area：Hangzhou | Type：Outdoors | Frequency：120 |
| Address：No. 397 Haida South Road, Qiantang District | Format：led | Duration：15s |
| Location：Intime Department Store | Min Qty：1 | Operating Time：9-21o'clock |
| Size：6m×12m | Min Period：week |
Located in the core area of the main atrium on the first floor of the mall, it serves as "the first visual touchpoint upon entering the store" and forms a natural focal point for customer foot traffic. It reaches over 40,000 visitors daily, with family‑oriented customers aged 25‑40 accounting for 58% of the total. The average stay duration per person is 2.4 hours, 30% higher than other business districts in Xiasha. Atrium events are the key driver for extended stays. Content is naturally integrated into daily‑life moments to build organic, frequently‑recalled community memories.
In close proximity to Xiasha University Town, the mall integrates retail, catering, leisure and entertainment. It draws college students, young industry professionals and local family customers, functioning as a vital shopping and social destination for young consumers in Qiantang District. The large atrium screen is installed alongside the atrium sightseeing elevator at the internal foot‑traffic hub of the mall, connecting multi‑floor corridors. It is a core zone for visitors to pass through, rest, wait and take photos for social‑media sharing. Its display can be clearly viewed from multiple floors, making it a premier indoor digital advertising medium within the mall.
This screen is an indoor high‑definition full‑color LED display measuring 6m × 12m with a viewing area of 72 square meters. It delivers accurate color reproduction and smooth, detailed visuals, perfectly adapting to complex lighting conditions including daytime natural light and indoor nighttime illumination in the mall. It presents sharp, striking dynamic visual effects round‑the‑clock. Its viewing scope covers multi‑floor corridors, main aisles and escalator entrances across the venue, enabling full‑coverage exposure without blind spots, and ranks among the most valuable advertising spots inside the mall.
The visible area of the screen fully covers the corridors from the 1st to 8th floors, main passages, escalator entrances and exits, and the at‑rium lounge and gathering zones. It delivers multi‑floor, full‑traffic‑line and dead‑zone‑free exposure. All consumers entering the store can passively view the advertising visuals. Boasting high passenger‑flow density and far longer dwell time than ordinary on‑site locations, this spot naturally captures omniscenario foot traffic, with its ad reach and effective impressions ranking first among on‑site media.
As the shopping mall’s visual focal point, the large screen enables high‑frequency, high‑density outreach to massive young consumers for efficient brand exposure. Whether playing striking promotional videos or holiday countdowns, it delivers powerful visual impact and situational ceremonial feelings to customers. Audiences can passively receive advertising messages, resulting in a far higher ad arrival rate than ordinary light boxes and posters within the mall.
The large screen can serve as the exclusive main background screen for various offline on‑site events held in the atrium. It seamlessly supports offline activities including brand roadshows, pop‑up exhibitions, theme galas, mall anniversary celebrations, and parent‑child interactive performances. It builds an immersive brand atmosphere and achieves dual communication value: sustained daily ad exposure plus event‑driven publicity. The screen operates from 9:50 to 22:00, fully covering peak foot‑traffic periods for daytime shopping as well as evening leisure and dining.
