- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Hangzhou | Type：Outdoors | Frequency：120 |
| Address：No.1 Wuchang Avenue, Wuchang Sub‑district | Format：led | Duration：15s |
| Location：INCITY (Xixi Impression City) | Min Qty：1 | Operating Time：10-22o'clock |
| Size：7.6m*4.2m=31.92㎡ | Min Period：2week |
The large screen faces directly the main entrance at Gate 2 North of Block B. The atrium’s open‑well structure enables multi‑floor visibility. Customers passing through the ground floor, as well as those using escalators and corridors on the second and third floors, can view the screen clearly without visual obstructions. Unlike media placed in corridor corners, this location serves as a key hub for foot traffic in Block B, controlling the primary flow of people entering and exiting the building. It naturally attracts spontaneous attention without forced line‑of‑sight steering, delivering compulsory ad exposure and greatly boosting effective impression efficiency.
Gate 2 North is the only main entrance of Block B with seamless connection to Exit C of Hongyuan Metro Station, creating a premium traffic route of “direct access upon exiting the station with zero obstruction”. This area receives over 25,000 daily inbound visitors, predominantly young people aged 18‑30. This demographic highly matches the target audience profile of FMCG, catering, digital, streetwear and other brands. It enables efficient conversion from transit footfall to consumption intent, delivering the first‑touch brand exposure upon entry and substantially increasing valid ad impressions.
As the definitive visual focal point along Block B’s traffic flow, the atrium large screen is directly accessible via Hongyuan Station on Metro Line 3. It covers extensive established residential areas and tech parks including Future Science and Technology City, Wuchang and Xianlin, supplemented by wetland‑tourism‑related visitors. The commercial zone boasts a vibrant consumption atmosphere with steady, high‑quality foot traffic. Boasting a 31.92 ㎡ ultra‑large high‑definition display surface, it generates powerful visual impact, effectively capturing and guiding passers‑by to achieve high‑frequency exposure and conversion of brand messages.
The large‑screen display is not limited to pure advertisement rotation. It can deliver coordinated visual output in conjunction with atrium pop‑up stores, themed exhibitions and mall festive events. Online advertisements and offline on‑site scenarios empower each other to amplify communication effects. The outside of North Gate 2 connects to the parking lot, so customers arriving by car will also pass through this atrium area. This covers the self‑driving visitor group and taps into two major passenger sources: public‑transport users and self‑driving visitors, further enhancing the media value.
As one of the top‑five large‑scale mixed‑use complexes with the highest passenger flow in western Hangzhou, this location records a weekly footfall of up to 356,000 visitors. The mall deeply integrates urban entertainment and wetland‑tourism‑driven visitors, boasting diverse audience profiles with strong purchasing power. The large screen can be linked with atrium pop‑up stores, themed exhibitions and mall festive events. Ad visuals and offline on‑site scenarios reinforce one another to boost communication exposure. Brands placing advertisements here can also indirectly elevate their brand image and grade.
Featuring an overall display dimension of 7.6 m × 4.2 m, it delivers high‑definition imaging with accurate color reproduction. Optimized and calibrated for the complex indoor lighting conditions of shopping malls, it presents stable and smooth playback day and night without ghosting or graininess. It supports high‑definition dynamic videos, multi‑layer overlay and seamless transitions. Content materials can be updated rapidly, making it suitable for diverse advertising scenarios including brand image promotion, new‑product launches, event pre‑heating, festive sales promotions and offline‑event linkage.
