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- Media Map
| Area：Hangzhou | Type：Metro | Frequency：0 |
| Address：No. 78 Huangxing Middle Road, Furong District | Format：Booth | Duration：0 |
| Location：No.1 Guojin Street | Min Qty：1 | Operating Time：0-24o'clock |
| Size：60m² | Min Period：sun |
Located in the underground hub of Wuyi Square, Changsha’s core business district, it seamlessly connects the Wuyi Square Metro Interchange Station and Changsha IFS. Situated in Changsha’s most bustling urban downtown area, it serves as a mandatory passage for metro‑riding passengers heading to Guojin Street and Changsha IFS. The venue is an underground connected atrium, an indoor metro‑integrated commercial space. Its large‑volume foot traffic consists of passengers exiting from two metro lines as well as consumers traveling to and from Changsha IFS.
This event booth acts as the "first visual interface" upon entering Changsha IFS, delivering compulsory and non‑optional brand exposure. It draws massive crowds dominated by young people, with a high concentration of students, trend‑driven shoppers and out‑of‑town tourists, laying a solid foundation for event visibility. Surrounded by diverse business formats including shopping, leisure, entertainment, dining and cultural‑tourism check‑in spots, the business district boasts a vibrant commercial atmosphere, which greatly improves the effective reach rate of campaigns and avoids waste of invalid traffic.
Wuyi Square Metro Station records a daily passenger flow of 1.6959 million, ranking first among all stations on Changsha’s metro network. Its average daily entry‑and‑exit volume exceeds 400,000‑500,000 trips. Commuters travel back and forth more than twice per day, enabling 3‑5 repeated visual exposures to the same passenger within a single day. It achieves high‑density exposure featuring "visibility upon passing and engagement upon stopping", leading to highly efficient brand memory building. Free from external distractions, its advertisement attention rate exceeds 80%, far outperforming ordinary out‑of‑home media.
Located at the core of Wuyi Square, known as "Hunan’s No.1 Commercial District", its northern end seamlessly connects to the interchange hub of Changsha Metro Lines 1 and 2. To the south lies Huangxing Road Pedestrian Street. Its east and west sides are underground‑connected to commercial complexes including IFS Changsha and Wangfujing Department Store, forming an extensive underground commercial pedestrian network. Leveraging the metro’s daily passenger flow of millions, it attracts Changsha’s young consumer groups with the greatest spending potential, making it an undisputed urban traffic hub.
As a hub‑oriented exhibition space with the highest pedestrian density in central Changsha, it is frequently used for high‑end brand pop‑ups, limited‑time art exhibitions and trendy IP‑themed shows. Serving as the visual and consumption focal point of the underground commercial complex of IFS (Guojin Street), its booths generally feature high exposure, strong interactivity and immersive experience. It constitutes a crucial venue for brands to capture high‑end consumers. Events can be held here around the clock, marking it a top‑tier high‑quality offline booth resource.
The booth covers a practical area of approximately 60 square meters. The venue features a regular layout with an open and transparent space, free of column obstructions and constraining circulation routes, delivering a grand and neat overall visual effect. Its audience is mainly young people aged 18‑35, with a natural passenger‑flow funnel effect that can reach over 98% of floating visitors in the block. Its media advantages are built on the underlying logic of "ultra‑high passenger flow + immersive space + social fission", making it a scarce media resource for brands to generate city‑wide publicity momentum.
