- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Hangzhou | Type：Outdoors | Frequency：120 |
| Address：No. 1333 Gudun Road, Liangzhu Sub‑district, Yuhang District | Format：led | Duration：15s |
| Location：Jindi Plaza | Min Qty：1 | Operating Time：10-22o'clock |
| Size：5.1m*2.8m=14.28㎡ | Min Period：2week |
Inside the atrium near Gate 2 of Gemdale Plaza. The mall is a transit‑oriented commercial property atop Jinjiadu Station of Metro Lines 2 and 4, located at the intersection of Sandun and Liangzhu. With a commercial gross floor area of approximately 65,000 square meters, it integrates retail, catering, parent‑child services and leisure entertainment. It serves large established residential areas in Liangzhu and Sandun with a dense local consumer population, functioning as a key community‑oriented shopping mall at the boundary of northern and western Hangzhou.
As a convergence point for pedestrian flows across all floors, the atrium puts the screen directly in consumers’ line of sight when they move between stores, stop for photo‑taking or take a rest. It features short viewing distances and strong visual impact, without large‑scale obstructions such as columns or walls. Shoppers on multiple floors can view the screen simultaneously, delivering multi‑level and full‑coverage visual exposure. Repeated impressions can be generated during a single visit to deepen audience memory of advertisements.
As one of the rare refined lifestyle and social hubs in western Hangzhou, its atrium acts as the region’s only high‑frequency, all‑weather and highly‑interactive indoor pedestrian hub. Its circular layout enables brand content to be viewed concurrently by consumers coming from multiple traffic routes. Visitor dwell time increases by over 30 %, with enhanced memory penetration and an average stay of more than 30 seconds. Boasting far higher exposure frequency and brand recall than ordinary advertising spots, this atrium constitutes a high‑visibility, highly‑engaged premium indoor advertising location within the mall.
Located in the Sandun area of Hangzhou, adjacent to the main Gudun Road, the shopping mall’s B1 floor serves as an interchange station for Metro Lines 2 and 4, bringing a massive foot‑traffic base. As a high‑frequency exposure medium, the atrium LED screen delivers powerful visual impact and easily creates blockbuster‑grade visuals, making it an ideal photo‑shooting spot. It can trigger organic social‑media sharing rapidly, precisely reach this high‑spending demographic, and deliver high‑value brand exposure.
With high‑frequency and stable playback averaging 3,600 exposures per month, it maintains continuous reach to strengthen brand recall. The enclosed atrium environment eliminates outdoor noise interference. Dynamic content boasts strong appeal, achieving a memory retention rate over 5 times higher than static advertisements. The large‑size screen enhances spatial tech‑sense and fashion appeal, driving surrounding foot traffic and elevating brand positioning to realize a win‑win outcome for advertising and commerce. Exposure during the consumer‑decision window yields significantly higher ad memorability and conversion rates compared with outdoor ads and ordinary indoor screens.
This site sits at an essential hub for mall entry and exit. Advertisements can reach audiences without requiring customers to wander deep into stores. Unlike marginal locations inside shopping malls, it features a larger exposure base and higher reach efficiency, generating the "plant‑interest‑upon‑entry" communication effect. It builds a two‑way communication loop combining online advertising and offline real‑world scenarios to amplify brand marketing influence. Leveraging the well‑established commercial landmark IP of Jindi Plaza North City, it effectively boosts the brand’s regional visibility, premium perception and credibility in the local market.
