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- Specs
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- Media Map
| Area：Hangzhou | Type：Outdoors | Frequency：120 |
| Address：No. 388 Jiusha Avenue | Format：led | Duration：15s |
| Location：Longfor Hangzhou Guofang Paradise Walk | Min Qty：1 | Operating Time：10-22o'clock |
| Size：5.9m*3.5m=20.65㎡ | Min Period：2week |
Longfor Guofang Paradise Walk serves as the core visual hub of Hall A, with direct access to Keyunzhongxin Station of Metro Lines 1 and 9. It enjoys stable daily passenger flow and covers 440,000 people within a 5‑kilometer radius, precisely targeting young‑and‑middle‑aged consumer groups aged 20‑40. Hall A hosts a wide array of catering, retail and parent‑child experience businesses. Covering hundreds of thousands of residents and industrial populations within five kilometers, it draws surrounding residents, young office workers, families with children and livestream‑industry practitioners, generating strong regional consumption demand.
Occupying the prime central position in the main atrium of Hall A, this spot acts as the visual focal point and pedestrian hub of the entire shopping mall, bringing markedly increased ad exposure duration and frequency. Over 60% of the surrounding population consists of government staff and white‑collar workers featuring high educational attainment, high income and strong decision‑making power. They are not only core decision‑makers for B‑end cooperation but also major high‑end consumers on the C‑end. Advertisements can directly connect with surrounding office buildings and in‑mall consumption scenarios to form a closed‑loop chain of "exposure‑interest‑conversion".
The atrium is the only high‑intensity, all‑time and unobstructed indoor pedestrian gathering spot in the area, receiving more than 80,000 visitors per day and covering 440,000 permanent residents within a 5‑kilometer radius. Adopting a double‑height design, the atrium of Hall A features natural vertical visual depth. Content on the LED screen can be clearly viewed simultaneously by audiences on the first floor, second floor and connecting corridors, realizing multi‑dimensional and dead‑angle‑free coverage, and enhancing the immersive experience and brand memory depth.
Located in the central atrium of Hall A, the large‑screen serves as the visual focal point upon entering Hall A. Benefiting from the high‑rise vaulted ceiling structure of the atrium, it offers unobstructed visibility from multiple perspectives including ground‑floor passages and escalators on the second to fourth‑floor corridors. It covers two‑way pedestrian flows coming from the underground subway passage, ground‑level entrances and sky‑bridges. Advertisements can reach audiences without requiring customers to make extra trips. Hall A hosts a large number of flagship dining and family‑oriented stores, and the atrium is a must‑pass area for most shoppers, generating a huge exposure base.
As the largest shopping complex in the Jiubao area of Shangcheng District, this site boasts substantial commercial scale. Its average exposure duration is 3‑5 times higher than that of ordinary shopping malls. It deeply integrates daily‑leisure residents and urban entertainment‑seeking visitors, with diverse audience profiles featuring strong purchasing power. Especially during peak hours such as dinner time, it enables high‑frequency, compulsory brand message exposure and drives efficient customer conversion.
Its value lies in its non‑replicable core location and precise high‑value communication capability. Its advantages permeate every key link of communication, combining strong exposure, targeting accuracy and cost‑effectiveness. By placing advertisements here, brands can leverage the landmark effect of this prime location to associate with the core urban image, boosting brand awareness and influence across the Hangzhou market. Meanwhile, supported by steady passenger‑flow dynamics, long‑term communication performance is guaranteed, truly fulfilling communication objectives of precise placement, efficient conversion and maximized value.
