- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Hangzhou | Type：Outdoors | Frequency：120 |
| Address：Intersection of Wusu Street and Nonglin Avenue, Jinbei Sub‑district, Lin'an District | Format：led | Duration：15s |
| Location：Baolong Plaza | Min Qty：1 | Operating Time：10-22o'clock |
| Size：6.5m*2.9m=18.85㎡ | Min Period：2week |
The 2‑story atrium features a double‑height design with a floor height of approximately 8‑10 meters, creating a natural vertical viewing gradient. This allows the content on the LED screen to be clearly and simultaneously viewed by all visitors along circulation routes on Levels L1‑L3, delivering unobstructed, multi‑angle and all‑time mandatory exposure. Serving as a visual anchor, the screen, together with the circular circulation paths and hanging installations, forms an immersive commercial visual space, which greatly improves the memorability of brand content and visitors’ dwell time.
Directly connected to major urban arterial roads and public transport hubs, the venue maintains a stable daily footfall of over 60,000 visitors, covering 300,000 permanent residents in the main urban area of Lin’an. It precisely targets young families aged 18‑35, Generation Z and college students. Dominated by young consumers with strong purchasing demands, the venue attracts visitors for in‑depth leisure and shopping. Various events are frequently held in the atrium, keeping visitors lingering for long periods. Compared with transient corridor media, it achieves superior ad memory retention performance.
As the definitive visual focal point of the floor’s circulation system, it generates powerful visual impact. When consumers take escalators or stop to rest, the large‑screen advertisements effectively capture their attention, enabling high‑frequency and forced delivery of brand messages. The effective ad reach rate exceeds 60%. Daily footfall stands at over 100,000, peaking at more than 250,000 on holidays, with ad exposure frequency reaching 3‑4 times per person.
Indoor High‑Definition LED. Operating Hours: 10:00‑22:00, 12‑hour daily screen‑on time. This atrium serves as the mall’s core venue for themed decorative displays, parent‑child events, and pop‑up markets. It attracts long dwell‑time crowds, making it ideal for brand image communication, new‑product promotion, festival sales campaigns, and local‑store event publicity. The dynamic large screen delivers strong visual impact and enables scenario‑based communication in synergy with offline atrium activities. It is a rare floor‑level atrium digital advertising medium in Lin’an urban area.
Boasting six core strengths — prime location, high‑quality audience groups, effective reach, collaborative communication, digital‑driven operation and long‑term value appreciation — it constitutes a high‑quality investment target in Hangzhou’s out‑of‑home media market. For brand owners, it acts as an efficient channel to precisely reach high‑net‑worth demographics and boost brand influence. For advertising operators, it represents a premium asset with steady cash flow and long‑term appreciation potential.
Dynamic LED visuals generate greater visual impact and more efficient information delivery. Repeated audience exposure can be achieved throughout shoppers’ mall visits, greatly improving brand recall and effective exposure conversion rates. Meanwhile, premium atrium large‑screen resources are scarce in Lin’an’s core business district, with limited comparable visible advertising spots available at competing commercial complexes within the same area. This location features strong resource exclusivity, helping brands avoid homogeneous advertising competition and swiftly seize the local communication track.
