Media Resources

Non-standard media completely breaks through the fixed size and specification limitations of traditional light boxes, LEDs and wall stickers. Leveraging the spacious and transparent concourse, favorable floor height and well-organized traffic flow of Fengqi Road Station, it enables fully customized scene creation for all scenarios.

Passengers have to pass through facing forward whether entering, exiting or transferring stations. The close viewing distance of 1 to 3 meters greatly raises audience attention, effectively reducing distractions caused by mobile phones. Its exposure intensity and memorability far exceed traditional static light box advertisements.

Sited at the core of the arrival-floor exit lobby of Hangzhou East Railway Station, this spot sits on the mandatory traffic route for all passengers leaving the station. As a prime advertising location, it instantly captures the attention of exiting foot traffic and delivers efficient exposure of brand messages the moment travellers depart the station.

As the exclusive giant horizontal LED screen for the West Exit, it stretches across the main passage of the hall. Suspended at a semi-high altitude without any supporting columns or storefront obstructions, the screen remains within the direct line of sight of passengers throughout their entire walking route after exiting the station, making it impossible for them to avoid noticing it. Its forced exposure rate far outperforms scattered media such as wrapped passage pillars and small light boxes.

Passengers will pass through this spot many times while waiting for inquiries, resting before their trains, and traveling to and from ticket gates. A single passenger may view the advertisements 3 to 8 times during one trip, resulting in far deeper memory retention than media viewed briefly while passing through corridors.

The prime media space on the side of the basic platform floor is the first advertising medium visitors see when arriving in the city and the last one they catch sight of before leaving. It fully covers all departing and arriving passengers with an extremely high audience coverage rate. Its huge screen displays every intricate detail and delivers a stunning visual impact, cementing a brand image of "premium stature and top-tier quality" deep in people’s minds.

The media can simultaneously reach people waiting on the platform and passengers transferring at the station, covering both arrivals and departures without any blind spots. Passengers typically wait for 2–6 minutes, during which they can repeatedly see brand messages up close, making the retention of these messages far higher than that of quick-hit media in passageways.

The media occupies the only main vertical transfer route on the platform, covering passenger flow in both directions—departures and arrivals—ensuring that all passengers riding or transferring are 100% reached, with no blind spots on the platform at any time.