Media Resources

This media gives travelers the first and last glance upon arriving in Hangzhou by high-speed rail. With strong, layered exposure and a powerful visual impact, it ensures 100% coverage of departing, arriving, and passing travelers. The media can boost and enhance advertising influence, making it an excellent vehicle for building brand image.

The lightbox faces the escalator going up / Passengers naturally look straight at the ad while riding the escalator, with a viewing time of 5–15 seconds, unobstructed and without distractions. Compared to side-hanging media along the passage, the efficiency of receiving the information is significantly improved, leaving a deeper brand impression.

This media is located in a rare premium spot at the interchange level of entry and exit, directly facing the crowd coming in and out of the station. It ensures high visibility and effective communication, strongly impacting the audience. The wall lightbox at the exit aligns well with passengers' line of sight, allowing them to view the display up close, offering a very high reach and strong visual impact.

This advertising space is located on the wall of the Raffles City complex at the intersection of Xinye Road and Fuchun Road, with zero obstructions. The advertisement display delivers premium, crisp and grand visual effects. Xinye Road is the only thoroughfare connecting Qianjiang New Town to the viaduct, with nearly 50,000 vehicles passing by this advertising spot every day. Most vehicles heading to and leaving Raffles City and MixC will pass through this road section.

The media outlet is located in the main building of Hangzhou Daily Press Group at Hangzhou News Building, right above the intersection of Zhonghe Elevated Road and Tiyuchang Road. It sits at the geometric center of the city south of Huancheng Road, north of Fengqi Road and atop Zhonghe River, forming a golden triangular view with Wulin Square and West Lake Culture Square.

A 798-square-meter giant screen works in tandem with tens of thousands of square meters of dazzling building facades. As the only interactive light and shadow platform combining buildings and screens in downtown Hangzhou, it stands prominently at Hangzhou Guoda City Plaza, facing Wulin Square, the "city living room" of Hangzhou, serving as an unparalleled urban landmark.

Leveraging the wide expanse of the Qiantang River, it creates a 270° unobstructed panoramic view. Combined with the light and shadow reflections on the river surface, it delivers a dual-layer immersive giant screen effect. While visitors stop to watch, their entire field of vision is filled with light and shadow visuals, enabling passive and in-depth audience engagement without any aversion to advertisements.

The crossroads where Jianghan Road Pedestrian Street intersects Zhongshan Avenue features mixed pedestrian and vehicle traffic. With unobstructed viewing from multiple perspectives, advertisements gain passive exposure across all scenarios including foot traffic, passengers in vehicles and passengers exiting subway stations, enabling natural and efficient all-scenario passive audience reach.