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- Media Map
| Area：Hangzhou | Type：Outdoors | Frequency：120 |
| Address：No. 667 South Tonghui Road, Xiaoshan District | Format：led | Duration：15s |
| Location：Xiaoshan Jindi Intime Department Store | Min Qty：1 | Operating Time：9-22o'clock |
| Size：16m×3m | Min Period：week |
Located at the core of the traffic convergence in the multi‑storey high‑rise atrium of the shopping mall, the interior atrium is a must‑visit spot for customers to rest and take sightseeing elevators. It enables high‑frequency and high‑density reach to massive shopping crowds for efficient brand exposure. Repeated exposure effectively deepens brand recall and greatly improves information retention. Concentrated themed events are held in the atrium on weekends and holidays, further gathering and amplifying foot traffic and markedly boosting advertising exposure volume.
As the only 230,000‑square‑metre comprehensive MALL in southern Xiaoshan, the atrium LED screen serves as a daily visual anchor for local families, young white‑collar workers and commuters. It reaches over 30,000 visitors per day with a 5‑kilometre coverage radius. Young consumers aged 18‑30 account for 62% of the total, with an average stay duration of 2.1 hours per person, representing a 40% increase compared with traditional business districts in Xiaoshan, delivering a strong visual impact to consumers.
As the mall’s natural crowd‑gathering hub, the atrium concentrates customer activities including resting, photo‑taking, waiting and event participation, bringing longer visitor stay time and higher crowd density. Meanwhile, the screen’s visibility covers the main entrance passage on the first floor as well as the multi‑floor corridors from the second to the fourth floor, achieving all‑round, dead‑angle‑free exposure across multiple floors. It naturally captures shoppers throughout the mall, generating far more exposure than ordinary advertising spots inside the venue.
Dynamic large‑screen displays deliver stronger visual impact with accurate color reproduction, smooth dynamic playback and wide‑angle viewing with no blind spots, enabling them to quickly capture consumers’ attention. Leveraging the compound foot traffic advantage of the atrium, they reach audiences across all scenarios including store browsing, escalator transfers, rest breaks and check‑in stops. As consumers move across floors during shopping, they repeatedly receive visual content, and multiple exposures strengthen brand recall.
LED media has become a vital channel for brands to reach national tourists and boost nationwide brand influence. It achieves round‑the‑clock and all‑scenario brand exposure through business‑oriented daytime hours, leisure‑focused nighttime hours and holiday tourism periods, precisely targeting core consumer groups and supporting brands in youth‑oriented transformation. Rising above surrounding buildings with unobstructed sightlines, it captures audiences’ vision and serves as a visual focal point of the commercial district, enhancing long‑term brand value.
The LED large screen is installed at the core visual position of the atrium, facing the main ground‑floor passage. Its view extends upward to cover the corridors on the second to fourth floors, allowing clear screen visibility from multiple levels. It is a high‑exposure indoor digital advertising medium within the venue. Compared with traditional static light boxes, dynamic large screens are more effective at grabbing passers‑by’s attention, inspiring stopping‑to‑watch, check‑in and sharing behaviours. They help brands efficiently realise product exposure and campaign promotion, and act as a premium indoor brand communication carrier for local commercial districts in Xiaoshan.
