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- Specs
- Advantages
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- Media Map
| Area：Hangzhou | Type：Outdoors | Frequency：120 |
| Address：No. 9 Fenghua West Road, Zhuantang Sub‑district, Xihu District | Format：led | Duration：15s |
| Location：Xitou Yintai City | Min Qty：1 | Operating Time：10-22o'clock |
| Size：7.0m*4.0m=28.00㎡ | Min Period：2week |
Located directly facing the entrance on Fenghua West Road, a major urban arterial road, this site serves as the first visual contact point for vehicles and pedestrians entering the commercial complex. It features mandatory, high‑frequency and non‑selective exposure. The daily vehicle flow exceeds 50,000 trips, with over 60,000 daily foot passengers. It reaches commuters from Xihu District, Zhijiang Block, surrounding high‑end residential communities and science and technology parks, precisely targeting core urban audiences with high net worth, high awareness and strong purchasing power.
The large screen sits close to the main Entrance No.2, so customers are immediately exposed to it upon entry to capture the first‑round visual attention. Thanks to the huge open‑air atrium skylight, the screen can be viewed across multiple floors without visual obstruction, covering all incoming pedestrians, self‑driving visitors and people taking escalators. Unlike deep‑inside mall locations, it delivers ad impressions without requiring customers to wander deep into the shopping centre. It boasts a large exposure base, high reach efficiency, deep advertisement reception and excellent brand recall performance.
Different from media spots deep inside the mall, this location achieves ad exposure without customers having to walk far inside. With high exposure frequency and broad coverage, it is a scarce core media spot that "cannot be missed upon entry". Boasting a large size, high definition and sufficient brightness, the large screen delivers outstanding display effects both day and night. Dynamic videos and creative content can grab attention rapidly with strong visual impact, making it ideal for brand image upgrading, new‑product launches and holiday promotional campaigns.
Leveraging the large atrium void structure, the pedestrian flow on the first‑floor passage, the corridors from the second to fifth floors, and passengers taking escalators can all get a clear view with almost no visual obstruction. Positioned along the main pedestrian route of Gate 2, it covers two groups of visitors: those entering from the ground level and self‑driving patrons coming from the underground parking garage. Advertisements can reach customers without them venturing deep into stores. Unlike ad spots located deep inside the mall, it boasts a large effective exposure base and higher reach efficiency.
Boasting three core strengths — prime location, striking visual effect and targeted audiences — it serves as a premium resource in Shijiazhuang’s outdoor advertising market and delivers irreplaceable marketing value for brands. It not only offers ultra‑high exposure and strong visual impact, but also helps brands build a high‑end image, enabling efficient communication and considerable returns. It is an ideal option for brands to tap into Hangzhou’s high‑end consumer market.
This atrium acts as the key venue for the mall’s IP‑themed exhibitions, trendy pop‑up events and festival‑themed decorative displays. Customers tend to stay longer and pay close attention here, so advertising messages are absorbed far more deeply than by audiences passing through ordinary walkway media. It achieves outstanding brand recall and conversion from consumer interest to purchase. Backed by Intime’s well‑established commercial IP and its status as a regional commercial landmark, it endows advertised brands with a premium commercial setting, effectively enhancing brands’ regional popularity, grade and market credibility.
