Media Resources

Leveraging the shopping mall's scenic elevator to build a vertical giant indoor large‑screen display, the vertical screen runs through the atrium spanning from the underground first floor to the fifth floor. It delivers rich vertical visual layers and exclusive screen presentation, serving as an irreplaceable core visual spot in the entire venue.

As an important piece in the regional commercial puzzle, shopping malls maintain extremely high market popularity and foot traffic. LED displays can firmly capture these highly‑engaged daily‑consumption crowds, delivering high‑frequency, wide‑ranging and precise exposure for brands.

Located at the core downward passage of the escalator leading from the concourse to the platform within the paid area, it serves as the only mandatory route for all passengers entering the station for rides and transferring between two lines with no alternative detours, achieving full passenger flow coverage and compulsory exposure.

Stairhead light boxes usually feature a large area and striking brightness. In the relatively dim underground spaces of metro systems, this luminous medium can create a strong visual impact and instantly capture passengers' attention. It delivers an excellent visual presentation effect whether for showcasing brand images or details of new products.

The five-consecutive integrated displays connect seamlessly, breaking the display limitations of individual light boxes to form an extra-long continuous visual display strip. It delivers high image integrity and striking visual impact, greatly enhancing the appeal and memorability of advertising content.

Most subway passengers follow fixed commuting routes. Within the enclosed riding environment, passengers will naturally and repeatedly receive advertising information on light boxes while walking through passageways or waiting on platforms.

Communication scenarios boast an inherent advantage of compulsory exposure. The enclosed space of subways creates minimal external distractions. Passengers have ample dwell time while entering/exiting stations and waiting for trains, and frequent repeated commutes enable continuous memory imprinting.

Covering an entire wall in an integrated manner, it boasts powerful immersive communication capabilities, the ability to capture passenger traffic compulsively, and well-established social media viral potential. It serves as a benchmark advertising resource in Hangzhou Metro for celebrity support campaigns, IP promotion and brand event marketing.