Media Resources

The area sees a dense flow of people, and ad display times are stable with high coverage. In such a crowded environment, ads have a very high reach, making it great for brands looking for high exposure promotion.

The passage forms a two-way circulation pattern, with long rectangular light boxes on the east and west sides spanning the atrium beams. Passengers going up or down can see the entire display just by looking up, and during the long walk, the visuals are always in view, with no blind spots or crowd obstructions causing parts of it to be missed.

The entire corridor is straight with no branches, no diversion of passenger flow, and no detour paths. All exiting passengers pass through 100% of the route. Media panels are arranged in double rows on both sides, aligned with passengers' line of sight, giving them plenty of time to fully read brand graphics and information.

After the security check, lightboxes along the passageways or walkways in the boarding area are cleverly positioned on one side of the traffic flow or at corners. Passengers' eyes are naturally drawn to their brightly highlighted images, creating an instant focus. The brand is not only seen but also perceived and trusted, ultimately becoming an elegant visual memory for travelers during their journey.

The lightbox located directly opposite became the only visual focal point in the field of vision. When passengers stand on a descending escalator or elevator, with their bodies relatively stationary, their eyes instinctively seek a point in front, becoming the only visual focal point in the field of vision.

Located on the third floor domestic arrivals mezzanine, directly facing the descending escalator to the baggage hall, the lightbox occupies this key vertical circulation node. It is not merely an advertising medium; in the moment when passengers move from the enclosed arrival corridor to the open hall, it becomes the only visual focal point in their sight.

Located in the core area, the lightbox media sees passengers staying here for an average of 30 to 60 minutes. Passengers' gaze is in a wandering and relaxed state, making the advertisement no longer a disturbance, creating a highly penetrative communication field.

The light boxes in the departure corridors of T2 often occupy a central position on the wall, even presenting a floor-to-ceiling visual effect. The deep reach under the enclosed circulation greatly enhances the efficiency of information and memory retention.