Media Resources

Media is arranged on the entire north wall of the station hall, adopting a combination of 2 connected luxury light boxes. Facing the passenger flow direction directly, it is free from obstructions such as columns and walls, enabling both near and far passenger flows to clearly view the visuals.

Light boxes are neatly arranged linearly on both sides of the passage to form a continuous and complete brand exhibition corridor. The premium light boxes feature large-format and high-quality displays, focusing on building brand image from a distance.

Passenger flow in the passage moves at a moderate pace. Passengers walk slowly when exiting the station and have ample time to linger. They face the lightbox advertisements directly from the optimal horizontal viewing angle, resulting in an extremely low advertisement avoidance rate and high conversion rate of effective exposure.

The media consists of one large high-definition LED screen combined with four premium luxury light boxes. The entire media setup is continuously installed along the wall, running through the main passage of the station hall to form a complete, grand and uninterrupted ultra-long brand exhibition corridor. It is a scarce integrated dynamic and static composite advertising medium inside Wangfujing Station.

This transfer corridor stretches far and allows passengers to move at a leisurely pace. There is no need for passengers to rush; their natural slow stroll effectively extends the information reception time. Audiences take the initiative to view the wall displays, resulting in low resistance to advertisements, high completion rate of message reading, and strong brand recall.

The full set of columns enables consistent visuals and unified tone. Within the spacious and transparent S-Class station hall, they capture dominant core visual focus and create an exclusive immersive brand atmosphere.

Installed in enclosed areas within passengers' horizontal line of sight free from interference. Passengers can naturally receive information while waiting for trains or moving through passages, leading to high recall rate of core messages. The coverage extends to the entire rail network without blind spots. It supports full-scale deployment as well as targeted outreach to key areas to reach all metro passenger flows.

Arrange high-exposure core positions along passenger-dense traffic routes to achieve wide coverage and high efficiency. Large-size high-definition screens deliver strong visual impact, quickly capturing audience attention and strengthening information retention. They are highly adaptable and easy to coordinate with single creative displays, and can be combined to suit full-area promotion or key campaign launches.