Media Resources

As a core traffic area for passengers checking in, queuing, and entering security, this lightbox advertising space, with its three key advantages of being a must-pass for 100% of domestic departing passengers, long dwell time, and unobstructed sightlines, has become a strategic communication point for brands to efficiently reach high-net-worth travelers.

Located at the passage that passengers must go through when entering and exiting the station, with a high flow of people passing through the Yintai underground passage, passengers can easily access Yintai and nearby areas such as Jianwai SOHO and Central World Trade, precisely covering the shopping and commuting crowd with strong purchasing power.

The daily passenger flow at Exit C has exceeded 280,000, covering the high-end business and consumer areas around the Guomao Bridge, becoming a golden opportunity for brands to reach high-net-worth customers. The lightbox advertisements are cleverly integrated into the commuting routes, allowing brand messages to grow naturally in the fast-paced environment rather than being forcefully imposed.

As a transfer hub for Line 1 and Line 10, Guomao Station has a daily passenger flow of up to 580,000. Exit C covers over 80% of the passenger flow in the southeast corner of Guomao Bridge, with a daily passenger flow of nearly 282,000, making it not only an essential route for high-end business people but also a key touchpoint for consumption decisions.

Lightbox advertisements attract nearly 300,000 mid-to-high-end business people daily, with a reach rate of over 90%, ensuring that brand information is fully received and accurately targets the high-end consumer group in the Guomao business district, allowing the brand to naturally integrate into consumers' lives during their commute.

Guomao Subway Station is located in the heart of Beijing's Central Business District, precisely reaching mid-to-high-end white-collar workers, business professionals, corporate executives, and international visitors. Most passengers are mid-to-high-end white-collar workers with strong purchasing power and a high receptivity to information.

With its unique cultural landmark value, prime location, high-quality audience, and positive industry recovery trends, lightbox advertising not only provides direct brand exposure but also integrates cultural atmosphere to infuse the brand with cultural value.

Based on the rapid growth of foot traffic at Fangyuanli IDMALL, precise positioning, and successful scenario-based marketing, its lightbox advertisements have high investment value, making them particularly suitable for brands targeting the family and children consumer market.