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- Media Map
| Area：Beijing | Type：Metro | Frequency：0 |
| Address：Fengqi Road | Format：Light box | Duration：0 |
| Location：Station Hall | Min Qty：1 | Operating Time：0-24o'clock |
| Size：\ | Min Period：4week |
Pillar-wrapped light boxes are usually composed of four ultra-thin light boxes, enabling 360° all-round display without viewing blind spots. Passengers can clearly see the complete brand visuals no matter which direction they pass through. Such large-scale array layout delivers continuous visual impact on passing passengers, creates a strong brand momentum and immersive surrounding effect, and realizes all-round coverage and high-frequency reach of passenger flow within the station.
The media locations cover core passages that passengers must pass for entry, exit and two-way transfers. The Brand Forest adopts an array layout with multiple stand columns. Each pillar is equipped with a 360° multi-sided light box structure to achieve all-round coverage and high-frequency exposure to massive passenger flow in the station. With multi-angle visibility and close proximity to passenger routes, passengers can fully receive visual information while waiting or moving slowly, resulting in notably longer effective viewing duration compared with conventional locations.
As core visual hubs for passengers entering, exiting and transferring at the station, the stand columns sit right beside transit passages to reach audiences at close range. Passengers spend sufficient time inside the station, so continuous close-range and multi-angle exposure strengthens brand visual memory. It boasts far higher exposure density and communication efficiency than standard locations, featuring frequent effective views and stable exposure. It completely eliminates the exposure drawbacks such as marginal areas and blind spots of ordinary light boxes, making it a non-standard array resource of fixed light boxes with the highest audience reach efficiency in station concourses.
With neatly arranged multiple columns in the core station hall area, a landmark visual matrix named "Brand Forest" is formed. Leveraging massive passenger flow at the top transportation hub, 360° panoramic visibility, immersive array atmosphere and high-quality lightbox visuals, it serves as premium non-standard advertising resources ideal for brand image upgrading, new product launches, IP promotion and event marketing. Compared with conventional standard lightboxes, it boasts more prominent communication advantages and brand occupying value.
The station acts as a connecting hub linking the Wulin and Hubin dual core business districts with the West Lake Scenic Area, gathering high-value audiences including urban white-collar workers, high-end consumers and trendy young groups. The audiences feature strong purchasing power and active social sharing willingness. Benefiting from its prime urban location, the media can reach both local core consumers and floating visitors, extending communication coverage and supporting brands to cultivate the Hangzhou market and create city-level benchmark marketing cases.
The wrapped-column lightboxes build a high-end static media platform featuring extensive coverage and in-depth penetration, supported by five strengths: core passenger routes, three-dimensional exposure, high-quality audiences, environmental integration and resource scarcity. It constitutes a strategic option for brands to achieve efficient and elegant exposure at the passenger flow hub of Hangzhou Metro. There are limited wrapped-column positions available for 360° display in the station hall. Each lightbox occupies an entire column exclusively without interference from other brand visuals, guaranteeing focused audience attention.
