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- Media Map
| Area：Beijing | Type：Metro | Frequency：0 |
| Address：Line 12, Sanyuan Qiao | Format：Light box | Duration：0 |
| Location：North Wall of the Station Hall | Min Qty：2 | Operating Time：0-24o'clock |
| Size：86.4 ㎡ | Min Period：4week |
The north wall lies along the main passenger thoroughfare for station entry and exit. Passengers transferring bidirectionally between Line 12 and Line 10 keep passing by at a moderate walking pace, granting them ample time to fully absorb advertising messages. Featuring modern and minimalist interior decoration with a spacious layout, the station creates a strong visual focal point through light boxes covering the entire wall. With few competing media, it facilitates exclusive brand visual dominance. Two side-by-side light boxes can present continuous visuals; advertisers may deploy a single light box independently or link both to deliver seamless creative visuals.
The concourse is an enclosed space where passengers move slowly with an average dwell time of no less than 45 seconds. Free from distractions such as mobile pop-ups and broadcast announcements, passengers focus far better on advertising information than they do on outdoor or online media. Brand memory retention can be improved by over 40%. Continuous exposure covers both commuter travel and weekend consumption scenarios. High-frequency repeated exposure more than doubles advertising viewing duration and significantly deepens brand recall.
The light boxes directly face passengers queuing up, aligning perfectly with the horizontal line of human sight. They boast far higher memory retention than mobile outdoor advertisements and deliver optimal message reception. The surrounding area is wide and bright with no obstructions, and sufficient lighting ensures clear visibility of ad content. Passengers have adequate time to read the advertisements, enabling higher information penetration efficiency. Exposure remains stable with no competition from rotating ads.
Luxurious lightbox advertisements feature large display areas and can showcase brand content with high-definition visuals, making them an excellent medium for building brand image. This advertising medium boasts advantages including long exposure duration, high exposure frequency and short viewing distance for audiences. It is suitable for conveying extensive advertising information to strengthen passengers’ brand recollection, fully embodying the bustle and modern vibe of the capital, and serving as a vital window to demonstrate the achievements of modern urban transportation development.
The stations connect urban commuter passenger flows and cross-border business traveler flows heading to the airport, with massive, stable and high-quality daily passenger volume. The overall interior decoration of the stations adopts the theme "Rippling Shadows of Beijing Bridges", offering spacious, transparent, modern and minimalist spaces with an upscale and tidy environment for brand display. The advertising positions are free of column obstructions and interference from miscellaneous media, located within passengers’ optimal horizontal viewing zone. The pedestrian flow moves at a moderate pace, enabling longer audience dwell time for viewing and delivering an extremely high effective advertising reach rate.
It supports full-scenario marketing applications such as shaping high-end urban brand images, launching comprehensive publicity campaigns for new products, endorsing the credibility of financial brands, presenting the brand tonality of luxury automakers, facilitating localized promotion of foreign-related brands, warming up cultural tourism and exhibition events, and promoting urban business cards. Combining steady daily commuter traffic with incremental high-end cross-border business traveler traffic, its audience quality ranks among the top tier of Beijing Subway stations.
