Media Resources

Lightbox media is located on the key movement line where passengers transition from check-in to security and waiting areas. Unlike the extended stay in the ticketing hall, the core logic of corridor media lies in high-frequency interception and dynamic accompaniment.

The domestic departure ticketing hall is the first stop for passengers to begin their journey, and it is also the core area with the highest density of people and relatively long dwell times. With its grand scale, bright visual presentation, and high coverage, it constitutes a highly significant gateway image in the airport advertising ecosystem.

As a core traffic area for passengers checking in, queuing, and entering security, this lightbox advertising space, with its three key advantages of being a must-pass for 100% of domestic departing passengers, long dwell time, and unobstructed sightlines, has become a strategic communication point for brands to efficiently reach high-net-worth travelers.

Located at the passage that passengers must go through when entering and exiting the station, with a high flow of people passing through the Yintai underground passage, passengers can easily access Yintai and nearby areas such as Jianwai SOHO and Central World Trade, precisely covering the shopping and commuting crowd with strong purchasing power.

The daily passenger flow at Exit C has exceeded 280,000, covering the high-end business and consumer areas around the Guomao Bridge, becoming a golden opportunity for brands to reach high-net-worth customers. The lightbox advertisements are cleverly integrated into the commuting routes, allowing brand messages to grow naturally in the fast-paced environment rather than being forcefully imposed.

As a transfer hub for Line 1 and Line 10, Guomao Station has a daily passenger flow of up to 580,000. Exit C covers over 80% of the passenger flow in the southeast corner of Guomao Bridge, with a daily passenger flow of nearly 282,000, making it not only an essential route for high-end business people but also a key touchpoint for consumption decisions.

Lightbox advertisements attract nearly 300,000 mid-to-high-end business people daily, with a reach rate of over 90%, ensuring that brand information is fully received and accurately targets the high-end consumer group in the Guomao business district, allowing the brand to naturally integrate into consumers' lives during their commute.

Guomao Subway Station is located in the heart of Beijing's Central Business District, precisely reaching mid-to-high-end white-collar workers, business professionals, corporate executives, and international visitors. Most passengers are mid-to-high-end white-collar workers with strong purchasing power and a high receptivity to information.