Media Resources

Located at the entrance of the central key passage in the T3E duty‑free zone, it serves as the only mandatory traffic route for passengers entering the duty‑free shopping area. The elevated large‑screen faces the direction of passenger movement, delivering extremely strong frontal visual impact that passengers can hardly avoid noticing.

As one of the few landmark LED media installations on the T3 departure level that can reach both domestic business‑travel passengers and high‑end outbound‑travel audiences, it exclusively captures core traffic from two distinct groups. Boasting a huge passenger volume and an extremely high effective advertisement reach rate, it serves as an irreplaceable premium communication spot in the departure zone of the Capital Airport gateway.

The large‑screen hovers above the core of the atrium, occupying the visual high point of the terminal building with no architectural obstructions. It features a long viewing distance and extensive coverage. It remains visible throughout passengers’ entire journey, including entering the station, queuing for check‑in and walking out of the terminal. Boasting prominent forced‑exposure characteristics, its effective reach rate is nearly 100%.

The four‑sided pillar‑wrapped three‑dimensional structure enables 360° all‑angle visibility. Travelers can view the screen directly no matter which direction they approach from, with zero visual blind spots and no missed passenger flow. It delivers mandatory full‑coverage exposure to all outbound passengers, achieving far higher exposure coverage efficiency than conventional flat media.

The LED media is located in the core duty‑free area on the second floor of Terminal T3‑E for international departures. It sits at a key thoroughfare that passengers must pass through after security check on their way to boarding gates, achieving 100% coverage of all T3 international departing passengers.

The surrounding road network is well‑developed with excellent accessibility by bus and subway. It draws four types of foot traffic: commuters, shoppers, night‑time entertainment‑goers and tourist visitors. The business district records over 550,000 daily visitors, with peak volume exceeding 1 million on holidays and an annual visitor count of more than 200 million.

The channel sees a stable daily throughput of 380,000‑420,000 passengers. Passenger flow remains high across all time slots including morning‑evening rush hours, noon and nighttime consumption periods. Unaffected by weather conditions, it delivers stable year‑round exposure, making it one of the premium locations with the most concentrated underground foot traffic in the CBD.

The core area of the South Square of the National Aquatics Center directly faces the Bird's Nest and the Water Cube, the two world‑class Double‑Olympic landmarks. It occupies the park’s prime viewing and photo‑spotting vantage point. The square features spacious and flat ground with no buildings or trees blocking the view, delivering a fully unobstructed panorama and excellent viewing angles.