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- Media Map
| Area：Beijing | Type：Metro | Frequency：0 |
| Address：Beijing Subway | Format：Light box | Duration：0 |
| Location：Station Hall | Min Qty：45 | Operating Time：0-24o'clock |
| Size：1.05m×1.55m | Min Period：4week |
The installation locations are mainly in concourse passages and mandatory routes for entry and exit, aligned with passengers' line of sight to create a magazine-style visual experience that facilitates close-range and prolonged reading. Passengers have to pass through these areas when entering, exiting or transferring stations, with an average dwell time of 3–6 minutes. This is far longer than the fleeting glance received by outdoor advertisements, delivering an information absorption rate exceeding 90%. A continuous visual corridor is established to achieve repeated reinforcement and spatial surrounding of brand messages.
The media is set parallel to passengers' line of sight. Within the enclosed metro space, passengers can hardly avoid noticing the advertisements when looking up or walking normally. The advertisements deliver highly compelling and guided communication effects. Passengers' regular commuting habits ensure frequent repeated exposure to the ads, strengthening brand recall and lifting brand memory retention rate by over 30%, forming a communication loop where "one viewing brings triple memorization".
It captures core urban commuter and consumer passenger flows with dense daily foot traffic and prominent passenger volume advantages during morning and evening rush hours. The core audience mainly consists of urban white-collar workers aged 25–45, permanent urban residents, commercial district consumers and regular commuters. They feature strong purchasing power, high travel frequency and high repeated exposure rate. This medium suits marketing promotion for all sectors including automobiles, retail and catering, cultural tourism and more. It expands exposure coverage and delivers integrated communication effects combining large-scale and targeted promotion as well as short-distance and long-distance outreach.
Four sets of light boxes are installed at gate entrances, transfer passages and essential corridors for entry and exit, fully covering the entire passenger journey including station entry, riding, transfer and station exit. Different from the simple waiting scenario on platforms, they can capture large volumes of moving transfer passengers and greatly expand the reach of audiences. Passengers naturally glance at the light boxes while walking, enabling continuous brand exposure. When multiple light boxes are placed in a row, they form a continuous visual corridor to strengthen brand impressions layer by layer.
A++ grade stations are all core urban transport hubs featuring large passenger flow, stable commuter traffic and high-quality audiences. The media is equipped with built-in high-definition lighting to deliver bright and striking visuals. It achieves consistent all-day display in enclosed underground spaces free from the impact of weather and light conditions. The standard advertising cycle lasts four weeks. Precise single-location placement and combined multi-location inline placement are available, flexibly catering to long-term brand image building and short-term campaign promotion. It serves as a high-cost-performance essential medium within the subway advertising portfolio.
The media adopts an integrated horizontal full-wall strip layout. Multiple light boxes are arranged consecutively to create an ultra-long brand visual corridor with strong visual extension and high recognizability. Independent placement in a single hall can present a complete advertising visual, while coordinated placement in both east and west halls enables full coverage of all passengers arriving at the station. It is ideal for large-format brand image display. Logos, campaign information and store addresses are presented clearly and intuitively, legible even from a distance and by pedestrians on the move.
